30th September, Mumbai, India — unsobered, a culture-first media platform focussing on India’s booming alco-bev sector, has launched the Sober Sessions; a roundtable series created for the people and ideas shaping how India drinks, socialises, and thinks about alcohol. With Sober Sessions, unsobered marks its entry into the long-form content production space with more editions in the pipeline.
The first edition brings together Mokksh Sani, Rakshay Dhariwal, Rahul Mehra, Heemanshu Ashar and Sanaya Dahanukar. Presented by Himalayan Sparkling Water, the conversation, anchored by Shivam Khanna, draws on perspectives from across hospitality, retail, spirits, entrepreneurship and consumer culture.
The inaugural episode examines the forces changing how India drinks from the growth of home-grown spirits and premiumisation to evolving bar programmes, mindful consumption and the changing expectations of Indian consumers. It also explores the realities of building a brand or career in alco-bev and the rise of cocktail culture as a wider cultural movement.
unsobered founder, Vishaal Shah says, “unsobered has always been curious about the stories behind the pour — the people, ideas and cultural shifts that make this industry so dynamic and ever changing. The Sober Sessions series aims to give those conversations the time and space they deserve. We wanted to create a safe space for insiders to be honest, candid and feed the curious minds building a career in this sector.”
Each edition of the Sober Sessions will feature industry leaders, founders, creators and independent thinkers discussing subjects that deserve more than rehearsed answers and short social media clips. The series is designed to encourage informed disagreement, personal insight and conversations that influence India’s consumption patterns, how it socialises and where the industry goes next.
The first episode of the Sober Sessions is now available on the unsobered YouTube channel.
About unsobered
unsobered is a culture-first media platform covering drinks, bars, hospitality and the ideas shaping modern drinking culture. Through editorial content, social media, video and experiences, it makes the alco-bev world accessible, relevant and engaging. unsobered also conceptualises, curates and produces original long-form video properties for brands, institutions and industry partners.
About Himalayan Natural Mineral Water
Himalayan is India’s leading natural mineral water brand, naturally filtered for 20 years through Shivalik rock layers to deliver untouched purity and “peace in a bottle.” To elevate your next fine dining experience, the brand offers a premium Sparkling variant that pairs a crisp, bubbly effervescence with natural minerals intact from the mountains. For the ultimate serve, enjoy it perfectly chilled, garnished with a fresh slice of lime.
