23rd April 2026: Vanesa, a premium women’s fragrance and body care brand, enters a new phase with Vanesa Pro+, marking its move into the derma-care category. Kareena Kapoor Khan, earlier associated with the brand in the fragrance category, is now the face for the new underarm roll-on range, adding continuity to a conversation that now sits closer to everyday notions of confidence and self-care.
The launch comes alive through a campaign film featuring Kareena Kapoor Khan, which brings underarm care into a more open, lived-in space. It moves the category into everyday routines, where care feels less like a step and more like a quiet personal choice shaped by how young women want to feel through the day. There is a visible shift towards care that addresses concerns like pigmentation and body odour, while being gentler on skin and more mindful in approach, where comfort, freshness and skin awareness naturally come together. Vanesa Pro+ enters this space as part of that quiet evolution.
Built around a Derma Action Formula, the range blends AHA and BHA actives with skin-supporting and soothing ingredients, designed to work gently within everyday routines rather than sit outside them. It brings together science, care and comfort in a way that feels seamless and easy to adopt as part of daily self-care. The formulation offers up to 48 hours of odour protection, is dermatologically tested and suitable for all skin types, and is free from alcohol, aluminum, parabens, phthalates, SLS and triclosan, ensuring a clean experience. Available in 4% AHA BHA Pearl and 6% AHA BHA Fresh, it offers simple everyday choice based on skin needs.
Speaking on the launch, Mr. Saurabh Gupta, Managing Director and Chairman, HSPL said, “When we looked at underarm care, we saw it as an everyday part of personal care that had long stayed in the background. That made us think differently about how we could step into the category, not as just another extension, but as something more meaningful within our portfolio. Pro+ reflects that thinking and shapes how we see the next phase of growth across personal care, guided by our belief of Love Yourself, Love Vanesa.”
With this launch, Vanesa moves into a broader space of derma-led personal care, building on everyday routines where skin comfort and care quietly matter. Vanesa Pro+ is available on Vanesastore.com and leading e-commerce platforms, with plans to enter quick commerce platforms subsequently.
TVC Link: https://www.youtube.com/watch?v=l0wlESXroNc
About Vanesa
Vanesa isn’t just a brand, it’s a movement following a tagline of “Love Yourself, Love Vanesa”. Bold, unapologetic, and effortlessly chic, Vanesa speaks to the woman who knows exactly what she wants and isn’t afraid to go after it. With contemporary, edgy styling at its core, the brand resonates with today’s confident woman: stylish, self-assured, and always ahead of the curve. Vanesa creates a space for women who are not just living life, but owning it glamorous, outspoken, vibrant, and ready to take on the world on their own terms.
