Velnik India has roped in film actor Tamannaah Bhatia, to support its Kaveri Mehndi Cone brand. This campaign deal has been facilitated by Oberoi IBC, the promoting office and creation house.
The 360-degree promotion will be driven by TV and on social media platforms. The main TVC highlights Tamannah Bhatia in the setting of her best friend’s wedding. The actress is seen moving to a mehndi tune alongside the other supporting artists and background dancers.
Ramakrishna Murugan, National Creative Director of Oberoi IBC announced that the Mehndi is best sold during the wedding season. In that manner, they have made a superb mehndi tune in the voice of Bollywood’s famous vocalist Mamta Sharma and also added that they aim to make that melody song well known in all marriage houses which will automatically remind the people of their product.
Anand Oberoi who is the promotion movie director and the managing chief of Oberoi IBC stated that Kaveri Mehndi cone is a quickly developing brand and they needed to have a big name with the cross country bid in north, west, east, and south. Tamannah Bhatia who was recently seen in the famous movie ‘Bahubali’ is the best fit for a brand like Kaveri Mehndi Cone which will make their brand reach its intended customer group. He also stated that with this TV Campaign, the brand will catch a significant piece of the overall industry.
Sukhdev Gehlot who is the managing chief of Velnik India stated that they are amazingly charmed to have the beautiful actress Tamannah Bhatia as the face for our product Kaveri Mehndi Cone. He also announced that their promotion campaign which was planned and executed by Oberoi IBC is now live on TV Channels. He also assured that to make their product to be heard in every marriage occasions in the house, they will showcase and make sure that their Kaveri Mehndi Cone brand reaches every nook and corner of the country.
It is also seen that Velnik India is one of the leading FMCG Indian company which has a wide range of products apart from the Mehendi cone also.