Vi, India’s leading telecom operator, today announced a new partnership with Spotify, the world’s leading audio streaming platform. The partnership is designed to deliver greater value to Vi subscribers by combining Vi’s robust connectivity with Spotify’s world-class audio streaming experience.
Starting today, Vi Postpaid consumers get complimentary access to the full Spotify Premium experience at no additional cost, the moment they activate or retain their connection. Vi and Spotify intend to explore opportunities to continue to expand their partnership and bring attractive propositions for their consumers to enjoy an enriched digital entertainment experience.
The latest offering from Vi, reflects its commitment to enhancing everyday digital experiences and rewarding users with benefits that bring together best-in-class connectivity with premium lifestyle and entertainment benefits. Be it commuting, working out, relaxing or travelling, Vi users will get a chance to enjoy uninterrupted music on their mobiles. With complimentary Spotify Premium for 3 months, Vi Postpaid Customers on eligible plans now unlock
Ad-Free Music Listening: No interruptions – just pure, unbroken music from over 100 millions of tracks
Offline Downloads: Save tracks, playlists, albums, and more than 7 million podcast titles for offline listening anywhere, anytime
Best Control, anytime: Play any track, enjoy unlimited Skips, full control over every queue, on all devices
High-Quality Audio Streaming: Spotify Premium delivers very High-audio quality with up to 320 kbps streaming — a marked difference that audiophiles and casual listeners alike will notice
Commenting on the partnership, Avneesh Khosla, Chief Marketing Officer, Vi said, “Music is central to our customers’ digital lives. We are thrilled to partner with Spotify to bring premium music & audio experiences to our user base. This collaboration strengthens our entertainment ecosystem, which we have built over the years by partnering with global leaders. By combining forces with Spotify, we are offering an unmatched content mix that makes Vi the top choice for subscribers.”
Commenting on the partnership, Amarjit Batra, Managing Director, Spotify India said, “Music is an essential part of everyday life for millions of Indians, whether they are commuting, working out, or unwinding. Through our first-of-its-kind telco partnership in India with Vi, we are making Spotify Premium more accessible to music and podcast fans across the country, and helping more Vi users experience the value of a premium streaming experience. It is about making high-quality listening and unlimited control the new standard for music fans in India. We are not only enhancing the listening experience but also helping create greater long-term value for artists, creators, and the wider music industry in India.”
Eligible users, who have not previously used Spotify, will be able to activate their complimentary Spotify Premium subscription through Vi App. The Spotify Premium subscription will be available as a fixed benefit across Vi’s Individual Postpaid plans priced at Rs.451, Rs.551, Rs.751 and Rs.1201 (REDX), as well as Family Postpaid plans priced at Rs.701/Rs.751, Rs.871, Rs.1201/Rs 1301, Rs. 1401/Rs 1526 and Rs. 1601 (REDX Family). For Family plans, the benefit will be available for the primary member.
Post the three-month complimentary period, subscribers can continue their Spotify Premium subscription through Vi’s convenient ‘Add to Bill’ facility at Rs. 139 per month.
About Vodafone Idea Limited
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is amongst India’s leading telecom service providers. The company provides pan India Voice and Data services across 2G and 4G technology. The company holds a large spectrum portfolio including mid band 5G spectrum in 17 circles and mmWave spectrum in 16 circles and is in the process of launching 5G in 17 circles. To support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The company’s equity shares are listed on National Stock Exchange (NSE) and the BSE in India. For more information, please visit: www.MyVi.in
About Spotify
Since its launch in 2008, Spotify has revolutionised music listening. Our move into podcasting brought innovation and a new generation of listeners to the audio medium – and we continue to shape the future of audio. Spotify is the world’s most popular audio streaming subscription service with more than 761 million users, including more than 293 million subscribers, across more than 180 markets. For more information, please visit: www.spotify.com
