Bhubaneswar, 16 th July 2026 As Lord Jagannath, Lord Balabhadra and Devi Subhadra prepare to embark on their annual journey to their aunt’s abode- the Gundicha Temple, lakhs of devotees will gather in the city of Puri for the once-a-year opportunity to pull the sacred chariot and seek the Lord’s blessings. Giving Lord Jagannath devotees an opportunity to watch the Rath Yatra Live from anywhere, leading telecom operator Vi is facilitating Live Darshan of the Yatra ceremonies. The Live Relay can be accessed by Vi customers at no extra cost, on Vi Movies & TV– Vi’s OTT aggregator platform that offers easy access to 20+ OTT platforms under one roof.
In partnership with SheemarooMe, Vi has curated a special content series for this 12 days long festival. From 16 July to 27 July 2026, Vi customers can watch the live telecast of the Rath Yatra and its key rituals on the Vi Movies & TV, including the Gundicha Yatra, Bahuda Yatra, Suna Besha, Adhar Pana and Niladri Bije, allowing viewers to witness every significant moment of the festival.
Going beyond the live telecast, Vi in partnership with SheemarooMe has curated a special content series for this 12m days long festival. Starting 16th July, Vi Movies & TV will showcase a specially curated 24×7 devotional experience featuring documentaries on the making of the majestic Rathas, the history and traditions of the Jagannath Temple, conversations with Daityapatis, Pandas and Rath Shilpis, along with fascinating stories exploring the lesser-known rituals and cultural heritage associated with the Rath Yatra.
Accessible to all Vi customers via Vi Movies & TV, this initiative further strengthens the platform’s growing portfolio of diverse content, offering a richer mix of entertainment, cultural and devotional content.
Vi Movies & TV offers easy access to 20 renowned OTT platforms including SheemarooMe, JioHotstar, Z5, SonyLIV, Lionsgateplay, FanCode and more..
Watch the Rath Yatra Live at Vi Movies & TV on https://moviesandtv.myvi.in/
About Vodafone Idea Limited
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is amongst India’s leading telecom service providers. The company provides pan India Voice and Data services across 2G and 4G technology. The company holds a large spectrum portfolio including mid band 5G spectrum in 17 circles and mmWave spectrum in 16 circles and is in the process of launching 5G in 17 circles. To support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The company’s equity shares are listed on National Stock Exchange (NSE) and the BSE in India. For more information, please visit: www.MyVi.in
