Following the recent launch of its refreshed brand identity, leading telecom operator Vi today launched a new ad film starring Shah Rukh Khan as part of its campaign: Vi Badal Raha Hai, Tayaar Rahiye.
Titled “Vi Pe Sab Hai VIP”, this ad film brings alive Vi’s belief that it is evolving to deliver better experiences, services and benefits for all its customers. The new film uses humour and Shah Rukh Khan’s larger than life persona to dramatise this promise, in an entertaining manner.
In the film, Shah Rukh Khan, the star, assumes Vi’s latest upgrades and offerings have been launched especially for him. As Vi’s services or benefits unveil one after another, his belief grows, until he is made to realise that these upgrades and benefits are for everyone on Vi.
Alongside an amused driver and a perplexed manager, Shah Rukh Khan’s harmless assumption turns the conventional idea of VIP treatment on its head. His self-assured interpretation of the offerings, contrasted with the increasingly bewildered reactions of his driver and manager, creates a playful narrative that ultimately delivers a simple message: At Vi, privileges are for all and everyone is a VIP customer. The ad film plays on Shah Rukh Khan’s larger than life persona and his tongue in cheek confidence, while using the people around him as “all customers of Vi’ point of view.
Built around the core philosophy of “We Love All” and the distinctive thought “Vi Pe Sab Hai VIP”, the ad film powerfully captures Vi’s commitment of putting all its customers first. Vi makes every customer feel valued and recognized and its exclusive rewards, entertainment, and privileges accessible to all.
Speaking on the launch, Avneesh Khosla, Chief Marketing Officer, Vi said, “At Vi, our journey of transformation is focused on creating better experiences and bringing meaningful benefits for everyone on our network. ‘Vi Badal Raha Hai, Tayaar Rahiye’ is our way of signaling that change is already happening and there’s more to look forward to. The new ad film captures all of this, in a lighthearted way through Shah Rukh Khan, who brings his trademark humor and charm to the idea that while he may believe all these upgrades are happening especially for him, the truth is that they are meant for everyone. Our message is simple – at Vi, everyone matters.”
Kainaz Karmakar and Harshad Rajadhyaksha, Group Chief Creative Directors, Ogilvy India added, “When you have India’s most-loved celebrity, it’s overwhelming to create anything. But hats off to our team and to our super cool clients for green lighting this campaign. The idea is simple, SRK plays a star who believes Vi is upgrading so many services because he is now on their network. No one has the guts to tell him the new goodies and benefits are for all. SRK has played his part so well, the giggles started at the shoot itself. The work was created by our Senior ECD, Rohit Dubey and his team. Amit Sharma from Chrome films added his magic to bring this idea from paper to film.”
The campaign has been conceptualised by Ogilvy and brought to life with Chrome Films. The campaign will roll out across Television, Digital, Outdoor and other consumer touchpoints starting 10 September 2026.
Link to the campaign: https://www.youtube.com/watch?v=9ZA8e6JJQ80
About Vodafone Idea Limited
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is amongst India’s leading telecom service providers. The company holds a large spectrum portfolio including mid band 5G spectrum in 17 circles and mmWave spectrum in 16 circles. The Company provides Voice and Data services across 2G, 4G and 5G platforms and is expanding 5G services across 17 circles. To support the growing demand for data and voice, the Company is committed to delivering delightful customer experiences and contributing towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company’s equity shares are listed on National Stock Exchange (NSE) and the BSE in India. For more information, please visit: www.MyVi.in
