Chennai: VIDA, Powered by Hero, has partnered with the 18th edition of the Jaipur Literature Festival, showcasing its commitment to “A New Chapter in the World of Electric Mobility.”
Set against the vibrant backdrop of the Pink City, the festival celebrates ideas and creativity, making it the perfect stage for VIDA to showcase its vision of innovation and cultural evolution.
Indulge into Immersive On-Ground Activations
VIDA has set up three experiential zones that blend literature and cutting-edge technology that shape a progressive future for all.
- Life-Size Book Installation: A masterfully crafted display featuring a VIDA electric scooter emerging from a life-sized book on a rotating platform, symbolizing “A New Chapter in the World of EV”.
- Concept Showcase: A unique glimpse of two revolutionary innovative designs: VIDA High Tea and DIY, seamlessly complementing the setting of Jaipur Literature Festival
- VIDA V2 Display: A dedicated space showcasing the latest VIDA V2, where visitors can experience first-hand the perfect blend of performance, technology, and design.
Speaking on the association, Swadesh Srivastava, Chief Business Officer – Emerging Mobility BU, Hero MotoCorp, said “At VIDA, we are shaping the future of mobility with innovative solutions that empower the customers of today. Partnering with Jaipur Literature Festival 2025 allows us to engage with a diverse set of audience and foster conversations about a progressive future. Just as literature opens new worlds, we are opening new possibilities in electric mobility, ensuring seamless, uninterrupted journeys for all.”