Vijya Fintech Private Limited (VFPL), a leading B2B Fintech Specialist, proudly announces the successful closure of its follow-up funding round. It secured an additional INR 7 crore bringing the total investment in the company to INR 15 crore. This achievement marks a significant milestone in VFPL’s journey, solidifying its position as a frontrunner in the financial technology sector.
Among the investors are Lemon Tech, Lemon Emerging Ventures, Veloce Fintech, and Tech Experts, comprising CXO-level executives from leading global tech firms in the USA. Their support by way of capital injection emphasizes the credibility and potential of VFPL’s innovative approach and growth in wealth management. With a strong foundation of over 75+ champions and ready products in place, VFPL is poised for exponential growth and market disruption.
VFPL’s initial funding round in 2022 saw an influx of investments (INR 8 crore) that were deployed towards product development and team expansion, enabling it to recruit top talent from prestigious institutions such as IITs and IIMs. Meanwhile, the funds from this round will be strategically utilized to propel growth initiatives, bolster go-to-market strategies, and expand market reach.
The newly raised funds will catalyze the launch of MIDASX, an innovative B2B2C Marketplace poised to transform financial interactions. MIDASX, empowered by MADOSX (Multi Asset Distribution Operating System), VFPL’s state-of-the-art wealth management platform is poised to offer seamless integration for investors, distributors, advisors, and stockbrokers, delivering unparalleled insights and solutions to financial intermediaries.
In addition, major efforts will be directed towards integrating Data Analytics through the Account Aggregator framework, venturing into a new era of investor behavior and money management. Furthermore, the company’s roadmap includes incorporating AI capabilities to provide enhanced insights and personalized solutions for its customers, further enriching their experience.
Aakash Bansal, Co-Founder & CEO of Vijya Fintech, expresses enthusiasm for the company’s future, stating, “We are thrilled to embark on this next phase of our journey. The support from my colleagues on the Board, our investors, our users and our teams speaks volumes about their confidence in our vision and capabilities. The newly raised funds shall help us fast-track growth and bring digital-first affordable solutions to financial intermediaries through MADOSX and MIDASX.”
Adding to this sentiment, Paresh Paladiya, Co-Founder & CTO of Vijya Fintech, shares his perspective on technology advancement, saying, “At Vijya Fintech, we believe technology is the key to unlocking a more inclusive and efficient financial landscape in India. We’ll leverage these funds to build a cutting-edge, scalable platform that rivals global systems. This platform will deliver previously unavailable, impactful financial solutions to the Indian market. With our talented team, we’re poised to revolutionize Indian finance, one transformative technology at a time.”
Nirav Jogani, Director at Lemon Tech & Veloce Fintech, expresses confidence in VFPL’s trajectory, stating, “Vijya Fintech has a solid product and fills a gap in the market. Bringing tracking of all financial instruments on a single platform solves a major pain area of numerous financial advisors, intermediaries and the ultimate investors.”
VFPL remains strong, committed and steadfast in its mission to revolutionize the fintech landscape, empowering intermediaries, and driving meaningful change in the industry.
