Revamped product outlook to personify Vista’s brand presence
January 2023: Vista Auto Care, an automotive care brand that offers an entire range of high-quality, economical, and easy-to-use cleaning, maintenance, and surface protection solutions for passionate cars (four-wheelers), bikes (two-wheelers), and commercial vehicles as well revamped its product range and created a single identity. For this, the brand changed its packaging for both national and international product ranges. All the 180 plus existing products have a uniform look which builds one singular identity.
The automotive care brand also launches a range of professional detailing services that includes compound catering through all stages of professional detailing. The existing professional detailing range for the DIY sector already existed, but the brand now focused more on the professional segment. For this, the brand has launched professional detailing centers across India, along with a new range of professional detailing products. Professional detailing products: focused on three steps of detailing, i.e., heavy cut, mid cut- range, and polish range. Overall, all three ranges of detailing launched at this auto expo focuses on providing high performance detailing products towards professional detailers.
The focus area for this year’s Expo 2023 is the new excellence range of automotive care products. The product line is primarily aimed at providing specialized solutions for luxury vehicles such as BMW, Audi, Mercedes etc. Owing to Vista’s strength of having an innovation driven R&D, the brand has formulated products that will take vehicle care to the next level.
Vivek Mohan, Director – Vista Auto Care said, “We aim to create a brand identity in the market with an innovation that caters to market demand. Our product and R&D teams aim to upgrade the product line to meet the market’s demand for passionate car and bike enthusiasts. Vista is an automotive brand that houses an end-to-end range of products for vehicle care, and we don’t stop there. We ensure our drive for endless innovation translates through our products and services, and in 2023, we aim to achieve that.”
Furthermore, Vivek Mohan stated, “The USP of Vista Auto Care is that we manufacture the chemicals and are constantly exploring new product lines. This provides customers with a wide range of options for vehicle care.”
