New Delhi, 15th December 2025: With smartphones present in every moment, the spaces that bonded families have gone quieter. Dinner-time, once alive with overlapping voices, shared stories and warm laughter, is now often dimmed by the glow of screens. Recognising the need to restore these lost rituals of connection, vivo India launches the 7th edition of its #SwitchOff campaign, bringing the message to the emotional centre of every Indian home – the dining table.
For generations, the dining table served as the daily checkpoint of family life, a place where conversations unfolded freely, where the day’s stories found their audience, and where presence felt effortless. While digital distractions have reshaped how families interact today, the vivo Switch Off Study 2025 shows that the essence of this moment still holds strong as 72% of children spend the most time with their parents during dinner, 91% say conversations become easier and more meaningful when phones are kept aside, 87% feel more comfortable talking during phone-free dinners, and 81% of parents notice stronger bonding during these moments. These insights reaffirm dinner-time as one of the most meaningful and dependable opportunities for families to reconnect, provided attention is not divided.
The new DVC, titled “The Loudest Dining Tables Are the Happiest”, contrasts two versions of the same dinner table: one overshadowed by quiet scrolling, and another filled with the joyful, everyday noise that comes alive when screens are set aside. The film celebrates the clinking of plates, spontaneous jokes and overlapping voices — the familiar chaos that signals a family fully present with one another. It reminds viewers that a loud dinner table is not disorderly; it is connected.
Geetaj Channana, Head of Corporate Strategy, vivo India, said “Every family remembers a time when dinner was the happiest pause in the day, a moment where conversations flowed without interruption and everyone felt heard. Today, those moments disappear quietly, not because we don’t care, but because our attention is constantly pulled away. The Switch Off campaign was created to remind people that meaningful relationships deserve undivided attention. This year, we urge families to reclaim the simple but powerful ritual of cherishing a meal together. Connection doesn’t need an occasion, it only needs presence.”
Mayuresh Dubhashi, Chief Creative Officer (CCO), FCB Neo, adds, “We’ve all seen it happen, a table full of people, each lost in their own screen. That small everyday moment is what inspired us. Switch Off is our attempt to reclaim that space for families, to bring that joy back into the room. By moving the message to the dining table, vivo isn’t just asking people to set their phones aside; it’s giving families a chance to rediscover the laughter, the stories, and the beautiful conversations they’ve been missing. vivo’s commitment to nurturing real connections is what makes this campaign more than communication; it becomes a movement that reminds us the loudest dining tables are the happiest.”
