We now have a culture of excellence: Dheeraj Sinha on Leo Burnett Group’s epic, The ABBYs


The Abby 2022 came to a close on Saturday with a new creative global order, as the Leo Burnett Group was named Creative Agency of the Year. This year, Leo Burnett was one of the agencies that returned to the ace Indian advertising honours. Over 22 creative categories, two Grand Prix, 50 Gold, 130 Silver, 208 Bronze, and 137 Merit were awarded. 

The Abby One Show Awards by Meta, powered by Dangal TV, capped up the 15th edition of Goafest 2022. In front of a standing ovation, 32 Video Craft ABBYs, 2 Radio Craft ABBYs, 29 Branded Content ABBYs, 13 Brand Activation & Promotion ABBYs, 4 Diversity ABBYs, 17 OOH ABBYs including 1 Grand Prix, 19 Still Print and Still Craft ABBYs, 4 Still Digital ABBYs, 20 Audio Visual TV/Cinema ABBYs, 41 Audio Visual Digital ABBYs, 1 Young A. 

The ABBYs 2022 have named the Leo Burnett Group India as Creative Agency of the Year. 2 Gold, 16 Silver, and 25 Bronze were among the agency’s overall metals tally. 12 Merit Certificates were also awarded to the agency. 

“This is a tribute to the agency that we have been developing over the past four years,” Dheeraj Sinha, CEO, Leo Burnett – South Asia; Chairman BBH India, said of The Leo Burnett Group India’s victory at the ABBY Awards 2022. We now have a culture of excellence at the agency, as evidenced by our wins for brands like Jeep, Spotify, P&G, CarDekho, Amazon, Twitter, and others. This also demonstrates the breadth of our talent and client relationships. It’s wonderful to be back at Goafest in this capacity!” 

“The only thing that matters in our business is creativity and work, and that’s what we’ve been seeking for the past four years,” Rajdeepak Das, CEO and Chief Creative Officer, Leo Burnett South Asia, said. The standard for the quality and quantity of work that we did has been set. Epic brands, epic work” is our mantra.  

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