In this festive season, Weikfield introduces a digital audio campaign and it is Conceptualized and created by Autumn Grey-a digital and social media marketing agency. The digital audio campaign consists of seven sounds of festive nostalgia that will be experienced on social media across seven markets of Weikfield such as Delhi NCR, Gujarat, Karnataka, Andhra Pradesh, Telangana, Assam, Odisha, and West Bengal.
Weikfield Foods launched a unique aural experience that captures last year’s warm Dussehra, Durga Puja, Navratri moments for customers to relive them while providing them a chance to make new memories with a Weikfield Box Of Love. A box prepared with the best of Weikfield products will be sent out to the loved ones on behalf of customers, for making this festival season to memorable.
Based on the campaign thought, Bodh – Vice President and Branch Head, Autumn Grey, Mumbai said that we the people realized at this moment that, Dussehra, Durga Pujo, Navratri would feel different this year but the festive mood within us wants to celebrate in those moments of joy again. This particular feeling will affect the entire team of the company then they think that why not let the brand that has always believed in cheering moments in customers’ lives. At that time they take a decision about the festive campaign and it is a wonderful idea.
About this campaign D.S Sachdeva, CEO, Weikfield stated that, As a quality-food brand that combines joy to various moments in life, it becomes necessary to play a role in times where the customers need the most. Therefore, this year for Dussehra, Durga Pujo, Navratri, the company decided to bring the festive moments lively for customers through this different innovative aural experience and give them a chance to relive those moments with their loved ones wherever they may be.
And their campaign does just that. created a deep, relatable festive experience every celebrator would resonate with, whether on social media or not. Through this initiative, the company not only wants to engage with their audience but also they want to create a place in their hearts. In this current situation, it is an innovative one.