New Delhi | 29thApril 2026 – Wellbeing Nutrition has partnered with Gaurav Gera and Mustafa Ahmed, cast members from the critically acclaimed film Dhurandhar, to spotlight its growing Whey Protein Blend portfolio through a flavour-first digital collaboration.
The campaign brings together clean nutrition and summer cues, with each personality championing a distinct flavour from the range. Gaurav Gera features the refreshing Mango Whey Protein Blend, while Mustafa Ahmed showcases the indulgent Swiss Chocolate Whey Protein Blend; both designed to make daily protein consumption more enjoyable, approachable, and seasonally resonant for modern consumers.
As India’s awareness around protein intake and preventive wellness continues to grow, consumers are increasingly looking for options that combine taste, functionality, flavour and formulation transparency. Through this collaboration, Wellbeing Nutrition aims to make high-quality protein more accessible and relevant to evolving consumer lifestyles.
The expanded Whey Protein range is designed to support fitness goals, muscle recovery, strength, and overall wellness, all while aligning with the brand’s ethos of combining science-backed formulations with 100% clean nutrition. By introducing flavour profiles such as Mango and Swiss Chocolate, the brand is also reimagining how protein fits into modern routines, without the constant bloating and heaviness most protein blends cause.
Commenting on the collaboration, Varun Kandhari, Chief Marketing & Growth Officer, Wellbeing Nutrition, said:
“Protein consumption in India is evolving rapidly, with consumers seeking cleaner, smarter, and more enjoyable ways to meet their daily protein goals. Through our collaboration with Gaurav Gera and Mustafa Ahmed, we wanted to bring a fresh and culturally relevant lens to performance nutrition through familiar faces and flavour-led storytelling. Our Whey Protein Blend reflects the brand’s commitment to offering formulations that consumers can trust, combined with a scientific approach to fill the gaps existing in the wellness community. Whether it is the seasonal freshness of Mango or the timeless indulgence of Swiss Chocolate, both flavours are designed to make daily wellbeing more aspirational, accessible, and enjoyable.”
About Wellbeing Nutrition
Wellbeing Nutrition champions the science of living well by combining product innovation & scientific formulations; which are in turn backed by rigorous research and clinical studies. Hence, they focus on living well, addressing physical, mental, emotional, and social health parameters to provide comprehensive health solutions. With a mission to make high-quality, transparent, and sustainable solutions accessible for all, Wellbeing Nutrition is redefining how people consume their nutrition and promote the art and science of living well. The company has raised $10 million in a Series B round led by Hindustan Unilever Ltd. (HUL) and Fireside Ventures.
