India, 9th December 2025: Welme introduces two new essentials designed to upgrade everyday hygiene and grooming: In a world where women still navigate harsh soaps, drying shaving products and outdated intimate care norms, Welme believes the basics deserve better ingredients, better science, and better understanding.With this intention,
Cloud Touch Intimate Wash: A pH-balanced mousse cleanser (3.8–4.5) formulated to care for one of the body’s most delicate areas. Unlike regular alkaline soaps that disrupt the microbiome and cause dryness, odour, or itching, Cloud Touch uses a blend of Lactic Acid, Ceramides, Tea Tree Oil, Green Tea, Rosemary Oil, Peptides and D-Panthenol to cleanse gently while soothing, repairing and hydrating.
It’s soft, airy mousse texture ensures a hygienic, luxurious wash perfect for daily use, especially during periods, workouts, travel or humid days.
Price: INR 499
Velvet Mousse Shaving Foam: A rich, ultra-creamy shaving mousse crafted to make women’s shaving smoother, safer and more nourishing. Powered with Camu Camu (high in Vitamin C), Ceramides, Peptides, Raw Shea Butter and Cranberry Extract, it cushions the razor for a silky glide while preventing cuts, bumps, ingrown hair and razor burn.
With a skin-friendly pH of 3.8 — 4.5, the formula supports the skin barrier and is safe for use on legs, arms, underarms, bikini line and intimate areas making it a truly skincare-first shaving experience.
Together, these two innovations reflect Welme’s mission, to bring intelligent, body-positive wellness into everyday life with products that are clean, comforting and genuinely thoughtful.
Price: INR 699
Also, we can share expert inputs from Founder Preksha Chopra on key industry trends including Breaking the “Pink Tax Mindset” in Women’s Hygiene, The Normalization of Intimate Conversations, Period-Centric Hygiene Innovations, The Rise of Shame-Free Intimate Wellness and from “Hygiene” to “Holistic Body Wellness” and more.
