Delhi, July 9th, 2026: Wendy’s India, by Rebel Foods under the master franchise agreement, today announced the launch of its flagship restaurant in Hudson Lane, GTB Nagar, one of Delhi’s most vibrant student and youth destinations. Designed as more than just a restaurant, the new flagship aims to become a cultural hub where great food, music, fandom and community come together. To celebrate the launch, Wendy’s India is rolling out a series of immersive experiences inspired by the passions of Gen Z consumers. From hip-hop battles to anime fandom, the brand is reinforcing its commitment to creating culture-led experiences that go beyond food and foster deeper connections with young audiences.
The celebrations kick off on 10th July, when customers can enjoy Wendy’s newly launched Teriyaki Burgers free of cost, along with exclusive giveaways and meet-and-greet sessions with the iconic Wendy mascot. On 12th July, the flagship outlet will host Wendy’s Buns & Bars, a live rap battle celebrating India’s thriving hip-hop culture. Organised in collaboration with Naam Sujal, runner-up of Hustle Season 4, the competition will feature ten finalists selected through online auditions. Participants will perform live before a panel led by Naam Sujal, with winners receiving cash prizes of ₹50,000, ₹30,000 and ₹20,000 respectively. Contestants will also receive exclusive Wendy’s merchandise and unlimited Wendy’s meals, including burgers, fries and Coke, during the event.
The celebrations continue on 18th July with an Anime Fans Meetup, inspired by Wendy’s recently launched Teriyaki Burger range. The flagship outlet will transform into a Japanese-inspired venue featuring anime-themed décor, cosplay competitions, interactive fan activities and exclusive Teriyaki merchandise, including T-shirts and bucket hats. The Wendy mascot will also make a special appearance. Winners of the cosplay competition will receive cash prizes of ₹50,000, ₹30,000 and ₹20,000 respectively.
Commenting on the launch, Mohit Mahajan, AVP Marketing, Rebel Foods, said,“Delhi has always been a key market for Wendy’s India, and Hudson Lane – with its vibrant student community and dynamic food culture – is the perfect home for our flagship restaurant. More than just a place to enjoy great food, this outlet has been designed as a space where music, fandom and global flavours come together. Through experiences like Buns & Bars and our Anime Fans Meetup, we are creating meaningful cultural moments that allow consumers to connect with Wendy’s beyond the menu. As we continue to expand across India, our focus remains on building experiences that resonate with the country’s next generation of consumers.”
The Hudson Lane flagship reflects Wendy’s India’s strategy of combining globally inspired flavours with locally relevant cultural experiences. Following the successful launch of its Teriyaki Burger range, the new destination strengthens the brand’s vision of creating spaces where food, entertainment and community come together.
Store Address
Wendy’s Store, Hudson Lane, GTB Nagar, Delhi.
About Wendy’s India
Rebel Foods is the master franchise holder for Wendy’s in India and operates both traditional restaurants and cloud kitchens across the country. Wendy’s is present across 200+ locations in India, serving customers through dine-in and delivery formats. Known for its globally inspired flavours and strong local innovation, Wendy’s India continues to redefine the gourmet burger category through bold menu innovations and culture-led consumer experiences.
About Wendy’s
Founded in 1969, The Wendy’s Company is one of the world’s leading quick-service restaurant brands, operating more than 7,000 restaurants across 30+ countries worldwide. Known for its commitment to Fresh, Famous Food, Wendy’s has built a loyal global following with its made-to-order burgers, distinctive square patties and iconic menu favourites.
