A marketing deck arguably is one of the most influential documents that you might create in the lifetime of your brand or company. Not only does a marketing deck engage potential investors or customers, but also acts as a hook that captures and gets hold of the attention and imagination of your stakeholders. Whether you will have a booming product launch or lagging interest from the audience, it all depends on your marketing deck.
It doesn’t matter if you’re pitching investors your next business endeavor, participating in a crowdfunding event, or simply trying to sell a product or service, the marketing deck today has emerged as the staple for modern entrepreneurship. If done right, it can get investors thrilled about the idea or product, motivate them to initiate a favorable call-to-action (CTA), and hopefully lead to an investment.
Why use a Marketing deck?
With a marketing deck, the chief purpose of any brand is to persuade the target audience about a certain service, product, or business idea as a whole. Further, it motivates your audience and instills the feeling in your audience such that they recognize the need for your product or advocate for your brand. One should note that the potential of a marketing deck is not limited to a small business or a startup. With well-thought and compelling marketing decks, companies of all scales can leverage these as a persuasive tool and boost their marketing goals manifolds.
An ideal marketing deck isn’t data-heavy. However, it provides vital information to the audience in an engaging manner. Your audience expects key information from your marketing deck such as an overview of your product/service, problem in scope, target market, solution, current traction, profitability, and what makes you different from the competition. Let’s move ahead and talk about how you can build a state-of-the-art marketing deck that helps you get the company off the ground and accomplish business success.
- Gather Essential Components:
Before you jump on to creating your next marketing deck, you must consolidate all the essential information and create an outline. One should note that creating a marketing deck is not difficult. However, the deck can make or break your business. For this reason, you must sit back and gather as much intel as possible before you start creating the deck. Your marketing deck must talk about the below pointers:
- Mission and Vision
- Business Overview spotlighting Unique Value Proposition (USP)
- Information on Target Market
- Problem & Solution
- Research on the Competition
- Marketing Strategy
- Financials or Revenue Model
As far as making an effective marketing deck is concerned the above information is a must-have. Now that you’ve garnered the essential components, you can proceed with designing and creating a powerful marketing deck.
- Use Professional Templates:
Often presenters create a marketing deck that fails to entice the audience. Now, it may be the design that is not attractive, or slides are over cluttered with the data. Well, worry not! Marketing deck creators can always utilize a professional-looking, ready-to-use marketing presentation and create intuitive, exhilarating marketing decks in no time. Rather than worrying about the design or layout of your marketing deck, you can focus on creating quality content and leave the rest to the template.
Not just that, presenters can get their hands on added customization abilities while using a readymade marketing deck template. Hence, you can seamlessly edit the deck, bring it closer to your brand’s marketing guidelines and entice the audience like never before. The practice helps establish integrity with your audience and also allows them to resonate with your brand better.
- Graphs, Charts & 3D Shapes:
When you’ve indispensable information to provide like an overview of the company, target market, your unique selling proposition (USP), or traction, the info shouldn’t have to be random text and numbers. We all have heard the quote that a picture is worth a thousand words. Visuals are undeniably the best way to communicate about your services, products, or brands since these induce an immersive and phenomenal experience for the brain.
Therefore, transforming information into attractive 3D graphs, charts and tables can allow you to ensure a memorable knowledge transfer and presentation experience for your audience. You can use visualizations such as Gantt chart, Bell curve, Milestones, Scatter plots, Heatmaps, Histograms, Doughnut charts, and several other advanced free PowerPoint Templates. Hence, make your marketing deck data-driven and provide consolidated information at a mere glance.
- Ensure Every Slide has a Purpose:
While you’re creating your next amazing marketing deck, you must ask yourself whether the slide conveys the key message and what’s the biggest takeaway associated with it. An aimless marketing deck won’t do good for anybody, rather it can throw the audience off the track and further deteriorate your professional goals. Your slides must educate the audience, promise something and talk around it.
In simpler words, your deck must address “What’s in it for me?” for your audience as you transition further into the presentation. During the first few minutes itself, your audience must know how you’re going to solve their problem and leave them with actionable takeaways. If done right, your marketing deck can provide you a lasting edge over your competition, win the customers’ confidence and help you close more deals than ever.
Wrapping It Up:
An ideal marketing deck keeps things consistent, mainly because there are a lot of moving parts in any marketing presentation. Moreover, the best marketing decks are rather short and cover only the key pointers while allowing you the room to talk and influence your audience.
The key is the simplicity throughout the deck. Not only does simplicity add to the visual appeal of the deck but also enhances the customer experience significantly. Create a memorable marketing deck today and devise an exquisite brand story like never before.
