When the remainder of the planet was busy celebrating Father’s Day, realme alongside their digital campaign partner White Rivers Media took Instagram by storm with a ‘Baap’ of all Reels created with the good Khali for his or her upcoming realme Buds Q2 launching on 24th June.
Recently, the good Khali has been winning over Instagram together with his reactions to a trend that started with a comment during one of his LIVE sessions. While Instagrammers continued to line up in his comments section with whimsical requests, the web was brimming with an endless flow of memes.
Realme with White Rivers Media, teamed up with the good Khali to leverage this moment and for the launch of its upcoming active noise cancelling wireless Buds Q2. They not only captured the tendency but went forward and flipped the script on Instagrammers by laying out the grounds for a fun play with their comments.
“We seamlessly integrated realme Buds Q2’s official hashtag – #NoiseOffPowerOn with Khali’s daily content. And, with a fast turnaround by our team at White Rivers Media we successfully managed to propel the launch of earphones to the front page of the web,” said Bhawana Sharma, Digital Marketing Lead of realme.
In the viral IG Reel, the good Khali is seen embracing the comments and enacting a response to their silly requests. When the requests get too many and become noise, he’s seen turning the #NoiseOffPowerOn with realme Buds Q2’s Active Noise Cancelling feature and bids adieu to the noise for better focus.
“The IG Reel has gathered quite 3.2 million views every day and continues to grow. It‘s close to becoming the foremost commented video on his account and it’s showing no signs of stopping. It had been our pleasure to team with the good Khali.” said Shrenik Gandhi, Co-founder and Chief military officer of White Rivers Media.
“The Internet should be a secure space for everybody. The good Khali has been an enormous sport during everything of this tongue-in-cheek hullabaloo. Nevertheless, we all should be mindful of what we discuss, as there’s an individual behind the screen reading all of them.” said Bhawana Sharma, Digital Marketing Lead of realme.
A largely successful campaign for both – realme and therefore the Great Khali it had been marked by an unfortunate tragedy.
“We were saddened to listen to that the good Khali’s mother Tandi Devi gave up the ghost thanks to prolonged illness. Our thoughts and prayers leave to Khali and his family” added Bhawana Sharma, Digital Marketing Lead of realme.