Wiggles kicks off India’s largest dog feeding drive on International Dog Day


~  Wiggles’ Pune Team and Mumbai Rotaract District 3141 feed over 2500 community and stray dogs ~

26 August, 2022, India: Widely recognized as a brand built upon purpose, leading pet-care brand Wiggles recently kicked off India’s largest dog feeding drive as it celebrated International Dog Day. As a part of its larger campaign, Wiggles Pune Team along with Rotaract District 3141, Mumbai conducted a city-wide dog feeding campaign. Celebrated on 26th August every year, International Dog Day is dedicated to creating awareness about the importance of their health, nutrition, and wellness. With an aim to bring about a positive social impact and create awareness about right nutrition for every dog, Wiggles Pune Team and Rotaract District 3141 collaboratively fed over 2500 community and stray dogs across 50 different locations in Mumbai and Pune. A total of 550 kgs of the recently launched dog food was donated by Wiggles for this campaign.

Giving the campaign a digital footprint, Wiggles and Rotaract District 3141 also created awareness through user-generated content directly from pet parents on why dogs deserve to have nutritious food The on-ground campaign executed on August 24 in Mumbai and August 26 in Pune 2022 saw participation from over 300 volunteers who created awareness with the general public on the importance of nutrition for dogs and the nutrient content required for dogs of different ages.

On kickstarting a mass dog feeding awareness campaign in Mumbai and Pune, Founder and CEO of Wiggles, Anushka Iyer said, “At Wiggles’ we have been making constant efforts to ensure that we are able to meet a part of the needs of community and street dogs, if not all, via numerous initiatives including vaccination and feeding drives. Through our partnership with the Mumbai Rotaract, District 3141, as pet parents, we are happy that we could once again lend our support and expertise in creating awareness about a subject that is dear to us. As a brand, we believe our journey has just begun with many more milestones ahead. We are confident of contributing towards creating an ecosystem that has a strong value system while being a part of an impact-oriented growth story with need of the hour initiatives and campaigns.”

“Every dog deserves “Right amount of Nutrition” and we at Rotaract believe that small steps in achieving something can bring a big change. Rotaract District 3141 partnered with Wiggles and celebrated International Dog Day by providing the right nutrition to the community dogs. This initiative led towards contributing to the ecosystem which created massive awareness.” concluded, Rotaract District 3141

Wiggles regularly organizes vaccination and feed drives across different cities in India. The association with Mumbai Rotaract, District 3141 will continue to be a part of the brand’s larger campaign around ‘Right Nutrition for Every Dog’.


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