Kochi, March 25, 2026: Wipro Brahmins, part of Wipro Consumer Care & Lighting’s Foods business, has launched “Brahmins Xpress Mix”, a ready-to-cook breakfast range designed for consumers seeking quick and convenient meal solutions. Blending traditional home-style taste and trusted ingredients in a quick and convenient format, the range enables home-style breakfasts in under 10 minutes- while also helping reduce the daily decision of what to prepare the next morning, making routines simpler and more effortless.
With Xpress Mix, Brahmins is addressing the expectations of today’s generation for practical breakfast options that fit into fast-paced routines while staying aligned with vegetarian food preferences – enabling effortless cooking without compromising on taste. The range highlights naturally occurring protein content on pack, contains no artificial enhancement, and follows preservative-free formulations in line with the brand’s clean ingredient practices.
The launch marks a focused step by the brand to strengthen its presence in the breakfast category with products designed for regular, everyday consumption. The Brahmins Xpress Mix range includes eight Indian breakfast staples – Rice Idli, Rice Dosa, Rava Idli, Rava Dosa, Ragi Idli, Ragi Dosa, Upma and Poha.
Among the Xpress Mix product range, Poha and Upma can be prepared in just three minutes, while the other products are equally convenient, and can be easily prepared in 10 minutes.
Mr. Anil Chugh, President of Wipro Foods, said, “For nearly four decades, Brahmins has built its reputation on trust, purity, and consistent standards, supported by production in a 100% vegetarian manufacturing facility. As consumer expectations evolve, our focus is on applying structured innovation, strong quality systems, and process automation to deliver products that stay true to the brand’s core values while meeting modern consumption needs. “Brahmins Xpress Mix” represents a measured step in that direction as we scale the brand nationally.”
Mr. Sunny Thomas, Business Head – Nirapara and Brahmins, Wipro Foods said, ”Brahmins Xpress Mix” has been developed for young consumers seeking breakfast solutions that are quick to prepare and easy to integrate into daily routines. The focus has been on simplifying the cooking process while retaining authentic taste with preservative-free formulations. The brand is also expanding availability across quick commerce and trade channels to ensure wider accessibility in new markets.”
The Brahmins Xpress Mix range is priced at ₹75–80 for Idli and Dosa packs (200g) and ₹30–40 for Poha and Upma packs (60g).
The range is available across general and modern trade in Karnataka and Kerala, and nationally through Swiggy Instamart. It will soon expand to other e-commerce platforms across metros and Tier 1 and Tier 2 cities, including Bengaluru, Mumbai, Delhi, Hyderabad, Chennai, Jaipur and Pondicherry.
