Wobb launches guaranteed ROI for influencer marketing campaigns for brands


· The influencer marketing platform aims to drive maximum value for brands with its guaranteed ROI campaigns with a 3X guarantee on influencers, under which brands payout only after receiving guaranteed returns.

Gurugram, 22 March 2022: Wobb, India’s largest AI-driven influencer marketing platform has recently announced the launch of guaranteed ROI campaigns that offer brands 3X ROI on influencers. As a part of the campaign, the platform aims to extend digital marketing benefits to multiple brands and help them to reduce their marketing burn rate while maximizing returns from the campaign.

Working with over 10,000 influencers and over 250 brands, Wobb realized that most influencers struggle to generate even 1X ROI. As a solution to this problem, the platform decided to offer guaranteed ROI campaigns to brands that improve influencer ROI by 3X. Furthermore, the brands are only required to pay after they have received 3X returns on their influencer marketing campaigns.

Delighted with the launch of their guaranteed ROI campaign, Ishan Jindal, Founder and CEO of Wobb said, “At Wobb, we strongly believe that brands’ vision is our vision. We want to provide them with an army of influencers who act as evangelists and ambassadors and can provide brands with high returns.”

“To insulate our brands against the perennial crunch of high-performing influencers, we decided to come up with guaranteed ROI campaigns. Our sustainable model is helping brands to create long-term partnerships by ensuring them ROI which was lacking in traditional brand-influencer partnerships,” he added.

Being the world’s fastest influencer hiring platform, Wobb has an extensive network of over 10,000 influencers and is leveraging its data-driven approach to pass on the benefits to its brands. Under its beta version, the platform is working closely with over 250 brands in beauty, personal care, health & wellness and food & FMCG space. The platform aims to provide its beta brands 1000 to 5000 influencers who can create monthly recurring content for brands and help them build their own star or ambassador program.

Founded in 2020, the platform leverages AI and pixel technology to expedite and streamline the influencer hiring process for marketers and help influencers collaborate with leading brands. Being India’s largest AI-driven platform for influencers and marketers, Wobb runs over 100 campaigns each month. Additionally, the brand has completed over 5000 campaigns since its launch and offers an average of ₹5600 earnings per campaign to its influencers.

The influencer marketing automation platform has an extensive network of over 1 million A category influencers across 100+ categories. In a short passage of time, the platform has partnered with a few of India’s leading brands including HDFC Life, Emami, Plum Goodness, BIBA Apparels and Casio. Last year, the platform had raised ₹2.1 crores in its pre-seed round from Titan Capital and Point One Capital.