Bengaluru, 11th Dec: WOW Skin Science, in collaboration with Lucky Chan, hosted Matcha Matsuri at South Forum Mall, Bengaluru. The event marked the official launch of WOW’s newest innovation, the Japanese Matcha Mud Face Wash, introduced as an extension of the brand’s growing Japanese-inspired skincare portfolio, led by the Yuzu Face Wash as its hero product.
The cross-collaboration brought together three distinct strengths: WOW’s ingredient storytelling, Lucky Chan’s contemporary Japanese flavours, and Superbrew’s authentic matcha craft. Together, they created a cultural moment that merged India’s rising love for J-beauty, culinary ritual, and experiential discovery.
Creators were welcomed through a bilingual Japanese gate and greeted by the WOW Yuzu mascot with themed drinks. A cherry blossom–themed photo booth with fans, lanterns, and ingredient props ensured instant content capture.
Guests then explored three immersive zones:
• Rice Water Zone: A fast-paced Rice Chopstick Challenge inspired by traditional rice rituals, with winners receiving Fermented Rice Water Face Wash minis and Lucky Chan vouchers.
• Yuzu Zone: Featuring WOW’s hero Yuzu range with the Yuzu Shots Challenge, citrus-led mocktail shots, connecting brightening skincare with flavour.
• Matcha Zone (with Superbrew): Superbrew served freshly whisked and iced matcha as WOW introduced the Matcha Mud Face Wash, culminating in a high-energy Matcha Relay Challenge.
A gamified gifting mechanic added momentum, with every win expanding the guest’s WOW pouch — a natural driver for social-first storytelling.
During the activities, guests enjoyed Lucky Chan’s curated Japanese-inspired best sellers featuring dumplings, maki rolls, and mocktails. The evening closed with WOW hampers for all creators, with extra rewards for challenge winners.
“Japanese ingredients and rituals are rapidly reshaping global beauty, and we’re seeing Indian consumers embrace this shift with remarkable curiosity. Matcha Matsuri allowed us to bring these traditions to life — not just as a product story, but as an immersive cultural experience.
With the launch of our Japanese Matcha Mud Face Wash, we’re reaffirming WOW Skin Science’s commitment to ingredient-led, science-backed formulations designed for Indian skin and climate. This event also marks our move toward more experiential, culture-first touchpoints that deepen the way consumers discover and engage with our innovations.”
— Manish Chowdhary, Co-Founder, WOW Skin Science
“Matcha Matsuri aligned perfectly with our vision at Lucky Chan to bring modern Japanese culture to India in a way that feels authentic, elevated, and memorable. Collaborating with WOW enabled us to merge our culinary perspective with their ingredient-led approach, allowing us to co-create an experience that truly celebrated Japan’s flavours and spirit.”
— Amit Ahuja, Founder, Lucky Chan
Our role at Matcha Matsuri was to bring authentic matcha to life. Serving freshly whisked and iced matcha allowed guests to experience the ingredient in its pure form while discovering WOW’s matcha-led skincare.
—Amareen Khuraana, Founder, Superbrew
