India | July 2026: Wozoyo, the newly launched consumer technology brand from Hong Kong-based Secure Connection, has appointed Liqvd Asia as its integrated digital marketing partner as it builds its presence across India and the United States.
Founded by consumer technology veteran Mohit Anand, Wozoyo builds on the three-decade legacy of Secure Connection, a global consumer technology company with operations across more than 80 countries. Over the years, the company has established a strong presence across air care, IT accessories, audio solutions and enterprise technology through partnerships with leading global brands. Wozoyo represents the company’s next phase of growth, bringing together its deep category expertise with a renewed focus on product innovation, design and consumer experience.
Designed in Japan, Wozoyo has been created around a simple philosophy: technology should quietly enable everyday life rather than demand attention. The brand’s portfolio includes air purifiers, charging solutions, connectivity products, laptop accessories and other everyday technology essentials, combining thoughtful design, dependable performance and intuitive functionality for modern consumers.
Commenting on the partnership, Mohit Anand, Co-Founder and CEO, Secure Connection, said, “Wozoyo reflects our vision of creating thoughtfully designed consumer technology that simplifies everyday life. Drawing on decades of experience in the category, we wanted to build a brand that gives us the freedom to innovate across product development, design and consumer experience while staying true to our philosophy of simplicity and reliability.”
He added, “As we introduce Wozoyo across key markets, it was important for us to partner with a team that could translate this vision into a compelling digital narrative. Liqvd Asia’s integrated capabilities, strategic thinking and understanding of today’s digital ecosystem made them one of our partner for this journey.”
Arnab Mitra, Founder and Managing Director, Liqvd Asia, said, “Wozoyo enters the market with a compelling product proposition backed by decades of category expertise and a clear brand philosophy. Our role is to shape that into a differentiated marketing narrative that resonates with today’s consumers and builds long-term brand relevance. By bringing together creativity, creators, media and performance, we look forward to helping Wozoyo establish a distinctive position in the consumer technology category.”
The partnership brings together Secure Connection’s global consumer technology expertise and Liqvd Asia’s integrated marketing capabilities as Wozoyo builds a strong digital-first presence across key markets.
