Kolkata, West Bengal: Blisswater Industries (House of Blisswater), the Bengaluru-headquartered alco-bev and lifestyle company, has expanded its footprint with the launch of its premium spirits — Yaksha Whisky and Salty Nerd Vodka — across West Bengal, under the distributorship of Westwell Gases Pvt Ltd. The move marks a significant step in strengthening the brands’ presence within the state’s fast-growing premium retail and nightlife ecosystem.
The launch brings two distinct yet complementary offerings to West Bengal’s bars, lounges, and liquor stores — Yaksha, a whisky rooted in craftsmanship and heritage, and Salty Nerd, a bold, flavour-forward vodka range crafted for the new-age consumer.
Yaksha Whisky: Crafted for the After-Dark Connoisseur
Yaksha Whisky is a refined blend of 5 year aged Scotch malts sourced from the Scottish Highlands and 3 year aged Indian malt spirits, elevated with botanicals inspired by Soma, the mythical elixir of vitality. Smooth, balanced, and layered, Yaksha opens with malty and fruity notes and finishes with a subtle smokiness.
Recently awarded a Silver Medal at the USA Spirits Ratings 2024, Yaksha has further strengthened its global credentials with a Silver Award at the IGC International Spirits Challenge 2025 (Hong Kong). Yaksha’s growing international presence and credibility across key global markets is a feather in the cap.
Yaksha has already earned recognition among discerning drinkers across multiple markets and now brings a premium edge to West Bengal’s after-hours culture.
Salty Nerd Vodka: Bold Flavours, No Apologies
Also now available across West Bengal is Salty Nerd Vodka, Blisswater’s unapologetically expressive vodka brand. Distilled from premium grains and charcoal-filtered for a clean, smooth finish at 42.8% ABV, Salty Nerd is best enjoyed chilled and neat.
The brand is launching its two interesting variants in West Bengal – the extremely tasty Imperial Salted Caramel and fantastically fresh Woke Mint — each offering a distinct flavour profile. With its playful attitude and bold taste, Salty Nerd is fast becoming a favourite at house parties, nightlife venues, and social gatherings.
From the Founder
Commenting on the West Bengal expansion, Varna Bhat, Founder & CEO, Blisswater Industries, said:
“West Bengal is such a vibrant and culturally nuanced market with consumers who are now increasingly open to exploring premium, well-crafted spirits. Yaksha and Salty Nerd represent two different expressions of our philosophy — one rooted in depth and craftsmanship, the other driven by bold flavour and personality. This launch allows us to engage with a new audience while strengthening our presence in one of the most historical and culturally rich states.”
From the Distribution Partner
At Westwell Gases Pvt. Ltd., we focus on building brands that bring something unique to the market. Yaksha and Salty Nerd are not just spirits; they represent craftsmanship and bold innovation. The state’s premium spirits market is evolving rapidly, with consumers seeking distinctive, high-quality brands. We see strong potential for both brands and look forward to expanding our association with Blisswater in the coming months.
— Director, Westwell Gases
