January 2026 – Continuing its streak of high-impact celebrity collaborations, at-home beauty and wellness platform Yes Madam has unveiled a new digital campaign featuring television icon Shweta Tiwari, following its recent associations with Ekta Kapoor, Sakshi Tanwar, Anita Hassanandani and many more. The latest collaboration sees the brand tapping into pop-culture nostalgia by recreating the iconic washroom scene from Zindagi Na Milegi Dobara.
The film features Shweta Tiwari alongside Akanksha Vishnoi, Co-founder of Yes Madam, reimagining the much-loved cinematic moment with a contemporary beauty twist. The campaign struck an immediate chord with audiences, blending familiarity, humor and modern-day self-care, while staying true to the emotional essence of the original scene.
In the video, Shweta Tiwari is seen promoting Yes Madam’s Korean range of at-home salon services, casually sharing her go-to routine for achieving natural blush and glowing skin. The narrative subtly highlights the convenience and effectiveness of professional beauty treatments delivered at home, positioning them as an effortless part of everyday life.
Adding to the buzz, Shweta Tiwari’s Instagram caption read, “Zindagi Na Milegi Dobara”, so I conspired a little glow-up fun with AK with “AK” referring to Akanksha Vishnoi. The playful caption sparked curiosity and conversation among followers, further amplifying the campaign’s reach and engagement.
Speaking about the collaboration, Akanksha Vishnoi, Co-founder of Yes Madam, said:
“We’ve always believed in creating campaigns that feel familiar, warm, and rooted in culture. Working with Shweta was special because she brings authenticity and nostalgia together so effortlessly. Recreating a scene people genuinely love, while weaving in self-care and beauty, felt like a natural extension of the Yes Madam story.”
