Bengaluru, 27th February 2026: As Myntra turns 19, they have unveiled a social media film featuring veteran Bollywood icon Jeetendra, affectionately known as Jeetu Ji, as a part of its Birthday Blast campaign. The choice is no coincidence: for generations of Indians, Jeetu Ji and birthday celebrations are practically synonymous, thanks to his iconic association with the one song that has soundtracked every birthday they have ever attended. Who better than to show up for the biggest birthday of the season?
The film opens at a birthday party in full swing. Friends gather around the birthday boy, and as everyone starts to sing the Happy Birthday song, Jeetu Ji cuts in; warmly, enthusiastically, and completely in his element; belting out a heartfelt “Happy Birthday to you, Sunita.” A beat of silence. The birthday boy looks up sadly. “Sir,” he says, “myself Balaji.”
Undeterred, Jeetu Ji’s well-meaning team scrambles to course-correct, trying, with increasing desperation, to pull him out of his Sunita-shaped nostalgia and redirect that legendary birthday energy. Their efforts culminate in a proposition he can’t refuse: a birthday wish for Myntra. And this time, Jeetu Ji gets it absolutely right, because Myntra’s birthday, as it turns out, is one that everybody knows. Even Jeetu Ji.
The film closes with the line: “Myntra ka birthday toh… sabko pata hai. Jeetu Ji ko bhi.”
Speaking about the campaign, Neha Gulati, Senior Director, Brand Marketing, Myntra, said, “At Myntra, our Birthday Blast is a cultural moment as much as a shopping event. With Jeetendra, we found the perfect protagonist, someone whose connection to birthday celebrations runs so deep that it invokes both nostalgia and humour. His natural charisma and impeccable comic timing let us tell a story that feels fresh, and we think audiences are going to love it.”
Veteran actor Jeetendra added, “It has been wonderful to be part of Myntra’s Birthday Blast campaign. The concept beautifully blends nostalgia with humour, creating something that feels both familiar and contemporary. It was exciting to collaborate on a film that celebrates Myntra’s journey while bringing a light-hearted and entertaining experience to audiences. I hope viewers enjoy watching it as much as we enjoyed creating it.”
Speaking about the creative collaboration, Vaibhav Pachisia & Sanket Audhi, creatives at Talented Agency said “ Birthdays and Jeetendra ji celebrating them is an image that cuts across generations. To write lines for him, watch him bring them to life on set, and witness that energy up close was pure creative joy. It helped that Myntra were absolute champion as partners, and Lemonade Creatives and Ranjey Jha were rock solid in bringing the vision to life.”
Myntra Birthday Blast is the platform’s flagship fashion, beauty, and lifestyle event, timed for the summer wardrobe season. Early access for Myntra Insiders begins on 27th February, with the sale opening to all shoppers on 28th February.
