MUMBAI, India – Jan 13, 2026 – Global influencer marketing leader Ykone announced its merger with the esteemed Paris-based creative production house Mirror Mirror, forming a new integrated group named One. This strategic merger significantly amplifies the creative, technology and new-age media capabilities for Ykone’s Indian operations, which includes the pioneering agency BarCode, acquired by Ykone in 2024.
This alliance brings together more than 400 employees across 20 international cities and represents $150 million in revenue. It has been designed to meet the growing demand from brands for both creativity and global execution, at a time when the influencer marketing market is experiencing hyper-growth and is expected to reach $90 billion by 2030.
The formation of One creates a global powerhouse that seamlessly blends data-driven influencer strategy with high-end creative and event production. For the Indian market, this translates into an unprecedented, end-to-end service offering for luxury & premium brands. The merger integrates Mirror Mirror’s celebrated expertise in producing campaigns and events for clients like LVMH, Chanel, and Hermès with Ykone and BarCode’s deep-rooted dominance in the Indian influencer ecosystem.
Olivier Billon, Founder of Ykone Group, stated, “The creation of One is a strategic evolution of our vision to provide a truly holistic solution to our clients globally. India is a market of immense strategic importance, and by integrating Mirror Mirror’s world-class creative and production talent, we are empowering our Indian team to deliver unparalleled brand experiences. This is not just about consolidation; it’s about elevating the very definition of what’s possible in new-age media.”
“The integration of MIRROR MIRROR into ONE represents a major strategic milestone for our growth. We are joining a group that is clearly future-oriented. We share the conviction that an integrated approach combining influencer strategy, production and events is now essential to serve brands on a global scale. This alliance gives us the means to accelerate, innovate and support our talents in new territories.”
adds Juliette Lambert, Founder of MIRROR MIRROR.
Beyond BarCode’s core influencer marketing strength, the group will now enable clients with immersive influencer technology, cutting-edge creative direction, leveraging Mirror Mirror’s distinguished portfolio and talent.
Rahul Khanna, Founder of BarCode and a Key leader at Ykone, commented on the new capabilities: “When BarCode joined Ykone, we brought unparalleled local expertise to a global leader. Now, with the addition of Mirror Mirror’s creative genius, we are in a league of our own. This merger equips us to move beyond conventional influencer campaigns and architect comprehensive, culturally resonant brand narratives through world-class creative and experiential events. For our clients in India, this means access to a level of integrated, creative firepower that was previously unattainable in the agency landscape.”
The One group now encompasses Ykone’s global network, BarCode’s Indian market leadership, Mirror Mirror’s creative and production houses, the talent management firm Bold, and the proprietary data platform Campaygn. This structure is designed to offer a frictionless, powerful alternative to the fragmented agency model, ensuring that strategy, creative, and execution are flawlessly aligned.
