The launch of ‘Zee Plex’-a ‘Cinema2Home’ (C2H) service on television and digital platforms was announced by Zee Entertainment Enterprises Ltd (ZEEL) recently. Customers will now be able to watch their favorite new releases with this new offer, at an attractive price (per film), along with their entire family, in the comfort of their homes.
In addition to consumer convenience, this new film distribution model will enhance the overall commercial ecosystem for film producers, enabling them to present their creative work to a wider range of audiences on established entertainment platforms.
Talking about this new venture, CEO of Zee Studios Mr. Shariq Patel, stated, “We are exceptionally eager to carry this new contribution to all the film buffs across India and around the world. While we all love to get the most recent movies at the theatres, we understood the requirement of a platform like Zee Plex, which gives the customers adaptability and accommodation, to get their preferred movies in the solace of their homes, with their loved ones. We have gotten great enthusiasm from the producers and are anticipating a solid record of blockbusters across languages.
Along with customer convenience, this movie distribution model will improve the general business ecosystem for the movie producers, empowering them to introduce their creative works, to a more range of audiences on the established entertainment platforms.
The Chief Revenue Officer, Affiliate Sales, ZEE, Mr. Atul Das, said that they are excited to announce the launch of Zee Plex, a first of its kind of service for movie lovers. This would be accessible in India as a Pay Per View service from 2nd October to the subscribers of leading distribution platforms like Tata Sky, Dish D2h, and Airtel Digital TV. They believe that Zee Plex will give another opportunity to their partners to offer a unique and pioneer service to the customers across various regions.
They are also planning to develop this opportunity in the coming years. Zee Entertainment Enterprises Ltd has partnered with major Indian television distribution platforms and has also established strategic alliances with International distribution partners. The C2H service, Zee Plex, will also be available globally on ZEE5 which is the OTT platform of ZEEL.
