Mumbai, 14th November 2022: Zee Marathi has been taking constant efforts to enrich its content offerings to provide more engaging and relevant stories from the region to its audiences. Taking yet another step in this direction, Zee Marathi has added an exclusive and refreshing piece of content to its revamped slate. The channel announced its new show ‘Hridayi Preet Jagate’ with great enthusiasm by organizing a grand premiere ceremony in Mumbai.
Over the years, consumers have only witnessed the grand premiere of films as per the norm. But for the first time in the history of television a grand mega premiere ceremony of a large scale was held on the sets of the show Hridayi Preet Jagate. This special occasion marked the launch of the new musical love story Hridayi Preet Jagate which is directed by Mandar Devsthali. The show’s grand premiere was attended by key members of the editorial fraternity and the entire cast of Zee Marathi’s serials.
Speaking about the initiative, Mr. Amit Shah, Chief Cluster Officer – North, West & Premium Channels, Zee Entertainment Enterprises Ltd. said, “Zee Marathi has firmly established itself as an iconic brand of entertainment, which has the innate ability to keep viewers across Maharashtra hooked to their TV screens. Keeping our consumers’ evolving content choices at the fore, we have been taking pertinent steps to further enhance our content slate and deliver the best of entertainment seeped in the unique culture of the region. We are glad to unveil our latest offering ‘Hridayi Preet Jagate’ with a grand mega premiere ceremony in Mumbai. Zee Marathi always aims to generate positive buzz towards its shows that steals the attention of our partners and is also loved by our viewers. The fresh marketing activity which has been undertaken for this show has gained an extremely positive response, which further gives us the confidence that this upcoming show will be well-received by our viewers.”
