New Delhi, 4th November 2025: Zepto, with Britannia, turned Chattarpur into a wedding content playground with its grand Fake Shaadi celebration at Ira Luxe. The event brought together over 300+ invitees including top creators, brand partners and guests, setting the stage for a wedding season launch that was anything but conventional.
Britannia, also the title sponsor of the Great Indian Fake Shaadi, led the baraat, setting the tone for a night where nothing was real, but everything was fun.
The evening kicked off with the Britannia Pure Magic Baraat and a flash mob to Bingo!’s viral Tedhe Medhe Bhojpuri anthem. Shaadi.com dialed up the laughter with a digital roast by Anupam Mittal that nailed modern dating culture. Manforce Epic Condoms added their own cheeky twist to the celebration with a vibrating bed installation.
The event was co-powered by Nivea, Haldirams, Bingo Tedhe Medhe, Manforce Epic Condoms, Shaadi.com, Close Up, ITC Fabelle and Minimalist for all the shaadi shenanigans.The entire experience was curated by Meragi, a real wedding planning startup that brought Zepto’s unique celebration to life.Rebound – Detox shot,Hershey’s, SUGAR and Wildstone backed the fun as supporting partners.
Sangeet performances, cheeky rituals and brand-led installations turned the space into a content frenzy. With over 100+ creators flooding feeds in real time, the Fake Shaadi was very real online.
“The fake shaadi trend isn’t just a meme anymore, it’s a cultural moment. And we wanted to build a memory structure for the biggest festival of the country, the Shaadi season. We kicked off the wedding season by owning that moment and turning it into something bigger. The fake shaadi is more than a party, it’s a reflection of how Gen Z celebrates and Millennials wonder what it is about. With over a hundred creators turning every moment it was an evening of food, festivities and fun.” said Chandan Mendiratta, Chief Brand Officer, Zepto.
Siddharth Gupta, General Manager – Marketing, Britannia said “The Great Indian Fake Shaadi was such a fun and unexpected way to kick off the wedding season. It was full of laughter, energy, and indulgence, much like Britannia Pure Magic. Through the celebration, guests experienced our new range of indulgent choco creations. It beautifully brought alive The New Temptation, a proposition that turns every bite into an irresistible delight and makes indulgence truly memorable.”
