Bangalore, 19 December 2025: Zepto, one of India’s fastest-growing consumer internet companies, is set to usher in the New Year with Not Another New Year Party , an immersive cultural celebration designed to reflect how today’s youth gather, celebrate and create shared memories. Scheduled to take place in Delhi the event reimagines a quintessential New Year party through the lens of contemporary youth culture.
Adding another marquee milestone to Zepto’s growing portfolio of cultural properties, Not Another New Year Party underscores Zepto’s continued investment in relevance-driven culture . Rooted in nostalgia, music and collective joy, the celebration is curated as a high-energy experience that blends with the playful charm of an Indian mela. From carnival-style games and live dance performances to music-led moments, the on-ground experience brings together old-school warmth and new-age sensibilities, positioning Zepto as a brand that meaningfully participates in cultural moments.
The event is supported by a strong lineup of brand partners seamlessly integrated into the event – Google Pay has come on board as the Title Sponsor, alongside Mondelez India , CeraVe, Park Avenue,Blue Haven, Unilever portfolio brands – Hellmann’s, Knorr and Kissan as brand partners. Each association is thoughtfully embedded through contextual, high-impact touchpoints that enhance the celebration without disrupting it.
Speaking about the initiative, Chandan Mendiratta, Chief Brand Officer, Zepto said, “Celebrations are deeply ingrained in how young Indians connect and express themselves, and Not Another New Year Party is a compelling reflection of that spirit. At Zepto, we are focused on building events that feel intuitive and authentic.This is less about scale and more about meaningfully showing up in moments that matter, in ways that feel natural rather than transactional.”
Not Another New Year Party marks the next chapter in Zepto’s evolving cultural journey, following successful events such as Fake Shaadi. Built on a philosophy of relevance over reach, through creators, communities and immersive storytelling, the platform reflects how young Indians actually celebrate today. By investing in experiences that live both on-ground and online, Zepto continues to deepen its connection with consumers beyond transactions, meeting them at moments that truly matter.
