Noida: Zivame, one of India’s leading intimatewear brands, has expanded its retail presence in the National Capital Region with the launch of its first franchise store in Noida at Paras One33 Mall. The new outlet marks another step in the brand’s efforts to make intimate wear shopping more accessible, comfortable and inclusive for women across India.
Located at Paras One33 Mall, the new store offers Zivame’s range of lingerie, sleepwear, shapewear and activewear, along with expert fit assistance and a personalized in-store shopping experience.
Designed as a comfortable and judgment-free space, the outlet allows customers to explore products based on their individual needs, with assistance from trained fit experts.
Speaking about the launch, Kiruba Devi, COO & Head of Zivame, said, “As we continue to strengthen our retail presence across India, our focus remains on making the Zivame experience more accessible to women in key markets. Noida is an important and rapidly growing market for us, and we are excited to open our first franchise store in the city at Paras One33 Mall.”
With 175+ Exclusive Brand Outlets across the country, Zivame continues to expand its presence across metropolitan cities as well as emerging markets. The new Noida store further strengthens the brand’s omnichannel strategy, offering customers a seamless experience across its online and offline platforms.
Founded in 2011, Zivame offers 50,000+ styles across lingerie, sleepwear, shapewear and activewear, with products available in 100+ sizes, catering to women across different age groups and geographies.
