12th June 2026, Ahmedabad, India: Zydus Lifesciences Limited, an innovation-driven global lifesciences company, today launched the second edition of its public health awareness campaign, #LiverKiSuno, on the occasion of Global Fatty Liver Day. The campaign seeks to raise awareness about liver health and encourage individuals to pay attention to silent risks that often go unnoticed until liver disease has progressed significantly.
Watch the ad film: https://www.youtube.com/watch?v=_G3J1BwJmzc
Fatty liver disease has emerged as a growing public health concern, with nearly 40% of adults estimated to be at risk. Despite its increasing prevalence, the condition often remains undetected due to the absence of obvious symptoms in its early stages. Through ‘Liver Ki Suno’, Zydus aims to encourage greater awareness, timely screening and proactive management of liver health.
The campaign highlights key metabolic risk factors that can adversely affect the liver, including diabetes, excess body weight and high triglycerides. Their roles are similar to ‘villains’ who cause extensive damage. To bring this message to life, the campaign features acclaimed actor Ashish Vidyarthi, known for portraying some of Indian cinema’s most memorable villains. Drawing a contrast between villains on screen and hidden health risks within the body, the films encourages individuals to recognise these silent threats and take timely action to protect their liver health.
The ad film has been scripted and produced by TheSmallBigIdea (TSBI), with the agency overseeing the campaign’s creative development, production and post-production. The campaign is live across digital and social platforms, including YouTube, Instagram, Facebook, LinkedIn and X.
As part of the initiative, Zydus encourages individuals, particularly those living with diabetes, excess body weight or elevated triglyceride levels, to discuss liver health with their healthcare professionals and consider incorporating liver scans into routine health check-ups.
About Zydus Lifesciences Limited
Zydus Lifesciences Ltd., with an overarching purpose of empowering people with freedom to live healthier and more fulfilled lives, is an innovative, global lifesciences company that discovers, develops, manufactures, and markets a broad range of healthcare therapies. The group employs over 29,000 people worldwide, including 1,500 scientists engaged in R & D, and is driven by its mission to unlock new possibilities in lifesciences through quality healthcare solutions that impact lives. The group aspires to transform lives through pathbreaking discoveries. Over the last decade, Zydus has introduced several innovative, first-in class products in the market for treating unmet healthcare needs with vaccines, therapeutics, biologicals, and New Chemical Entities. For more details visit www.zyduslife.com
About TheSmallBigIdea
TheSmallBigIdea is a full-service digital agency, with offices in Mumbai, Ahmedabad, Bengaluru & Dubai serving client requirements in India, US, UK & Middle East. They believe in combining the ability of technology to integrate & the power of human minds to visualize, to deliver results for their clients. Their services include Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM services & Augmented & Virtual Reality amongst other ancillary marketing services. Their proprietary creative-tech tool ACE has enabled brands to arrive at campaign messaging by integrating insights from social sentiments & enterprise data. Over the past 12 years, they have established a robust clientele in Media & Entertainment, Tourism, Pharma, Sports, Real Estate, BFSI & E-Commerce.
