Mumbai, October 2026: As India’s Digital Personal Data Protection (DPDP) framework moves towards phased implementation, enterprise digital growth specialist 0101.today is helping real estate businesses assess their data management practices and prepare for applicable regulatory requirements.
Drawing on its experience working with real estate brands including Adani Realty, Sugee Realty, Ashiana Developers and Jaipur-based Mahima Developers, among others, 0101.today is addressing a growing challenge for the sector: managing customer information across increasingly complex digital sales and marketing ecosystems.
A homebuyer’s journey can begin with a digital advertisement or property portal enquiry before moving across CRM platforms, sales teams, channel partners, WhatsApp conversations, site visits and subsequent marketing communications. As information passes between multiple systems and stakeholders, businesses need greater visibility into how personal data is collected, accessed, shared and retained.
Drawing on its experience working with real estate clients, 0101.today has identified the fragmented customer journey as one of the key challenges in managing data privacy. A single homebuyer’s information may pass between developers’ sales teams, channel partners, call centres, marketing agencies and multiple CRM systems, making it difficult to ensure that consent is consistently captured, recorded and respected, particularly when several teams engage with the same customer. This highlights the need for businesses to look beyond DPDP compliance as a documentation exercise and embed responsible data practices across the entire customer lifecycle, from lead generation and consent capture to data sharing, communication preferences and retention.
To help businesses address these complexities, 0101.today has developed a structured DPDP readiness framework aligned with the DPDP Act, 2023, applicable Rules and government notifications. The framework helps organisations assess existing data practices, identify potential gaps and establish clearer processes across marketing technology, lead management, consent capture, data access and customer communication workflows.
Speaking about the changing role of data in marketing, Ajay Varma, Managing Partner, 0101.today, said, “Real estate has spent years investing in digital ecosystems to reach homebuyers, generate leads and drive conversions. But as customer data moves across more platforms, teams and partners, businesses need to rethink how they manage it. DPDP is an opportunity to make that shift. We believe the future of marketing will be defined not just by how intelligently brands use customer data, but by how responsibly they manage it.
He added, “Our focus is to help businesses make that transition without compromising the agility their sales and marketing teams need. When a customer shares their information with a brand, they are placing their trust in that business, and that trust must extend well beyond the first inquiry.”
Working alongside clients’ legal, compliance and technology teams, 0101.today aims to help integrate responsible data practices into everyday business operations. As digital advertising, automation and personalised engagement become increasingly integral to real estate marketing, the company sees data governance as an important part of building sustainable customer relationships while preparing for India’s evolving data protection requirements
About 0101.Today
0101.Today is a digital conversion company bringing together data, technology, media and creative to help brands drive acquisition, engagement, conversion and retention. The company focuses on translating insights into measurable business outcomes, with a belief that sustainable growth lies at the intersection of these capabilities.
By bringing these disciplines together, 0101.Today works with enterprises to build integrated growth systems that connect brand building, customer acquisition, engagement, retention and data intelligence. Its client portfolio includes IHCL (Taj), Aditya Birla Capital, Aditya Birla AMC, Adani Realty, Ashiana Housing, Bandhan Bank, Bandhan Mutual Fund, Ujjivan Bank and Nippon Mutual Fund, among others.
