10-minute delivery promise helped Zepto clock 946% growth in 4 months: Bobble AI Data Intelligence Division report


As per a market report released by Bobble AI, Data Intelligence Division, quick delivery app Zepto witnessed a whopping 946% user growth. Trailing behind are Dunzo and large Basket, securing 94% and 58% growth, respectively. Bobble AI aggregated and analyzed data from 50 million smartphone users who extensively use the Bobble Keyboard, spread across 640+ Indian cities.

Bobble AI’s privacy-compliant study also revealed that the relatively new entrant Zepto had the foremost effective active users on their app month on month. Zepto’s open rate was much prior Dunzo, Blinkit, and Bigbasket. However, in terms of some time spent by users on delivery apps, Dunzo topped the list.

The foremost effective competitors for Zepto are Blinkit in Delhi and Gurgaon, Dunzo in Bangalore and Chennai, and large Basket in Mumbai, Hyderabad, and Pune. Grocery shopping tops the list, with the foremost ordered items being milk, oil, sugar, curd, rice, bread, onion, cakes, atta, and potato chips. after we analyzed data from our keyboard users, we realized that Zepto, although a comparatively new entrant within the 10-minute delivery space registered such astounding growth in terms of the user base, discarding older players like Dunzo, Blinkit (erstwhile Grofers), and massive Basket. The comparative study also revealed that quick commerce adoption saw unprecedented uptake within the post-COVID period. The burgeoning online population and their increasing preference for online shopping are facilitating the market to grow rapidly.”

People between the cohort of 25 and 35 are the foremost prolific users of delivery apps promising fast delivery. this can be often followed by the 18 to 25-year-olds.

As per Sanford C. the short commerce model saw a rapid uptick in other markets yet, like North America and Europe. Long-term structural drivers remain robust, like rising income and affluence, lower-tier consumption, e-commerce penetration (~30% CAGR), and a young population (~50% under 25). Customers’ are able to pay a premium for quality products and also the burgeoning marketplace for home delivery has contributed to the expansion of quick commerce in India.

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