6 Ways Technology Is Driving New E-commerce Approaches


Businesses must implement technology after learning about the best e Commerce strategies.

Since the outbreak of the epidemic, a wave of customers has had to come to terms with digitalisation and adjust to online buying, and 40% believe they will not return. Due to the epidemic, retail e-Commerce retailers saw a significant spike in sales, with nearly half of customers buying things online that they would normally buy in-store.

The global move to online purchasing has changed the way eCommerce companies interact with customers and sparked innovations that improve the customer experience. Let’s speak about how developments in eCommerce technology throughout the epidemic period have forever transformed retail sales.

1 – Commercial Conversation

Chatbots and other AI technology are used to replicate human-to-human discussion and provide customers with immediate solutions. Customers will have a more tailored experience if chatbots have access to critical information about products and services.

2 – Social commerce

In-app shopping experiences on social platforms like Pinterest, Facebook, Instagram, and even TikTok help streamline eCommerce marketing and sales within single platforms. Pinterest has experienced a 356 per cent rise in sales after introducing its Shop tab in 2018, with sales on Facebook and Instagram up over 200 per cent and TikTok seeing nearly three times the number of purchases.

3 – Shoppable UGC (User Generated Content)

Some eCommerce businesses are using user-generated content (UGC) to advertise in addition to content marketing and social selling. To improve consumer trust and boost sales, this technique relies on effective customer experiences.

4 – Mobile Wallet Functionality

Allowing customers to pay using their e-Wallet or mobile wallets that accept crypto payments, in addition to accepting a number of payment options, improves eCommerce sales in a few ways.

This not only helps increase sales, but it’s also very safe, boosting online retailers’ capacity to protect client data. People using eWallets to make payments increased from roughly 900 million at the start of the epidemic to 1.48 billion at the peak of the pandemic, and this number is expected to continue to rise into 2021.

5 – Virtual Reality/Augmented Reality Shopping

Customers’ inability to try on and experience things before making a purchase is one of the most significant issues that eCommerce businesses confront. As more people purchase online for items like apparel and furnishings, they’re becoming more interested in using AR/VR technology to do so.

6 – Analytic AI

Analytic AI assists eCommerce stores in automatically analysing their data and acting on their findings, refining their target audiences and simplifying advertising approaches. When it comes to defining your target audience, you want to be as accurate and certain as possible, and AI helps you do just that. This is a crucial point to keep in mind while opening an online store or improving your current sales strategies.

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