79% Indians choose package of OTT, Entertainment and Comm Services


Indian customers display excessive stages of interest in a mega package comprising content and communications services. This became revealed through Amdocs, the main issuer of software and services to communications and media agencies, in its brand new ‘Streamer 2021 record’, which surveyed 1,000 customers in India.

Seventy-six% of all surveyed purchasers expect to add to their current subscriptions with the maximum likely being video streaming services, wellbeing and e-health, and eLearning services. purchasers have explored the massive array of content material and services to be had to them, discovering that there are plenty of offerings that stretch past the satellite/ cable and video streaming status-quo.

Alternate in consumption habits: when asked how their stay and on-demand consumption conduct are set to change, compared to the final one year, over two-thirds (sixty-nine%) of clients anticipate the overall time they spend on this to increase within the subsequent 6 months from the present-day common of 14 hours per week.

Customers are showing excessive interest levels in a mega package comprising of content and communique services: the next generation of bundles will nevertheless permit purchasers to manipulate key factors, including subscription management, and user settings may be managed centrally for an added level of privacy. while considering the different forms of bundles that could attract clients, simply under four-fifths of respondents (seventy-nine%) would be interested in a package deal of video streaming, leisure, and communique services, accompanied via multiple video streaming services (seventy-three%), video streaming and communique offerings (seventy-two%).

Quality of content is a first-rate loyalty driving force – extra than attractive prices: while asked what drives their loyalty to a media/ entertainment issuer of any type, respondents preferred high-quality content material (seventy-one%) in comparison to charge options (forty-five%).

Clients need to create their content package deal: the call for a packaged package keeps as most clients cite that they would choose to create and pay for a content bundle this is restrained to only content that they’re interested in (versus paying more for access to the issuer’s entire library of content). that is most likely to be the case for consumers if they can choose the content material that they can get entry to throughout video streaming services (sixty-nine%), satellite/ cable (sixty-seven%), music streaming services (sixty-one%), and gaming (fifty-five%).

Customers also cite that if they might create a ‘best’ package of their subscriptions, they might be most likely to pay extra to consist of on-demand binge-worthy television series (fifty-six%), all video games for one specific sporting group (forty-nine%), virtual lessons/training (forty-six%) or fitness lessons with a “celeb” instructor (forty-five%).

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