Mumbai/UAE | 2025: Scribbld, a bootstrapped creative and digital agency founded by Kajol Bheda, with a growing presence across India and the UAE, has announced the appointment of Mustanseer Jawadwala as its new Chief Growth Officer (CGO). The move signals Scribbld’s focus on building a strong leadership layer to support its next phase of strategic expansion and sustainable growth.
In his new role, Mustan will lead Scribbld’s growth charter, spanning revenue systems, partnerships, leadership development, and service expansion. His mandate includes building robust inbound and outbound pipelines, strengthening long-term client and partner relationships, introducing integrated marketing service lines, and creating independent, high-performing teams capable of owning full mandates end-to-end.
Prior to joining Scribbld, Mustan was Assistant Manager at Paisabazaar, where he played a key role in building ad-sales offerings, developing go-to-market strategies, setting up sales pipelines, and later working across partnerships and alliances. Across his career, he has worked closely with leading brands including HDFC Bank, ICICI Bank, IDFC Bank, Vidhu Vinod Chopra Films, and Benaras Media Works. Alongside his corporate journey, Mustan has also been a Chemistry educator for over nine years, reflecting his long-standing passion for teaching and team development.
Commenting on his appointment, Mustan Jawadwala, Chief Growth Officer, Scribbld, says, “Scribbld is at a very exciting inflection point. What drew me in was the opportunity to build repeatable growth frameworks while preserving the culture and creative depth the team has built. My focus will be on creating strong systems that make teams more efficient, building meaningful partnerships, and strengthening India operations in a way that supports our UAE and future global expansion. The goal is sustainable growth, not growth for the sake of it.”
He added that Scribbld is well positioned to build a strong foothold in the Middle East and Africa region over the next 6-8 quarters, before exploring additional global markets based on opportunity and readiness.
Founder Kajol Bheda said the appointment reflects Scribbld’s evolution from a high-performance agency to a high-leverage organisation. “As Scribbld expands across markets, we’re investing in leadership that can scale both our ambition and our standards. Mustan brings a structured, forward-looking approach to growth, and I’m confident he will add meaningful depth to the organisation we are building for the long term.”
She added that Mustan strengthens Scribbld’s leadership bench by bringing clarity to growth planning, a sharper approach to partnerships, and stronger revenue systems, without diluting the company’s culture. “It’s not about filling a gap; it’s about elevating the foundation we’ve already built.”
In the near term, Mustan will focus on strengthening Scribbld’s India leadership team, building predictable business pipelines, expanding the agency’s service mix to own more full mandates, enhancing operational discipline, and ensuring India becomes a scalable base to support UAE growth.
With this appointment, Scribbld reinforces its commitment to building a future-ready agency, one that balances creativity with structure, ambition with sustainability, and scale with culture.
