National, April 16: Loopie, India’s premium design-led baby gear brand, marked its first anniversary with ‘Loopie Whoopie’, headlined by the popular all-ages band, Chickeen Masala, on April 11 at its experiential store in Broadway, Pune. By integrating the rising baby rave concept into its strategy, Loopie brought parents and children together for an evening of high-energy music and movement that reflects its focus on creating authentic connections with its consumers.
The baby rave transformed the Pune store into a vibrant hub of activity, moving beyond traditional retail to offer families a first-of-its-kind interactive experience. This event marks the first in a curated series of anniversary activations designed to celebrate the milestone alongside the Loopie community.
This moment serves as a living reflection of the brand’s journey so far, honouring the organic growth and the deep-rooted connections Loopie has fostered with parents since its inception.
Commenting on the launch, Akriti Gupta, Founder and CEO of Loopie, said, “This moment is deeply personal. Loopie was born out of a desire to reimagine today’s parenting essentials through the lens of thoughtful design and modern functionality. With our new physical presence at Broadway, that vision finally comes alive in its fullest form. As we mark one year of our journey, this space is more than just a retail milestone; it’s a celebration of everything we’ve built with and for our community. We’re built on the belief that parents and their little ones deserve products that are thoughtfully designed, safe, and intuitive, as well as aesthetic. This space allows them to truly step into the world of Loopie and experience it their way.”
“Our efforts to ensure Loopie stays top of mind for every parent have been brought to life through our first anniversary. With the Baby Rave at the heart of this celebration, we wanted to create a culturally relevant space to highlight real parenting journeys and milestones. By partnering with Chickeen Masala, we were able to bring this to life in a way that felt natural to both parents and their little ones. We saw parents share funny, relatable anecdotes from their journeys, while the real users of our brand were at the centre of it all, dancing and engaging with the experience around them. It allowed us to build a deeper, more meaningful connection with our community in a way that felt instinctive,” said Rini Goel, Head of Marketing, Loopie.
As part of the experience, the Broadway store functioned as an experiential retail space where parents could explore Loopie’s products through live demos and guided assistance. It currently features the brand’s core range, including strollers, baby gear, and diaper bags, and also introduced 3 new stroller colourways; Mulberry, Midnight Blue, and Olive Green.
Prior to the launch, Loopie was available through multi-brand retail partners such as iBaby, GreenBell and Mom Store, with a presence across cities including Delhi NCR, Mumbai, Bengaluru, Chennai and Hyderabad. With its first exclusive store now operational, the brand is looking to expand its offline footprint across key urban markets, while continuing to build on its design-led approach.
