Kerala, 29th April 2026: Chandrika, the iconic 80‑year‑old Ayurvedic soap brand from Wipro Consumer Care and Lighting, has announced the launch of Chandrika Soundarya, a new range of premium beauty soaps, marking its entry into the fast-growing premium personal care segment.
Targeted at young women in Kerala, the new range is designed to meet evolving consumer expectations, where personal care is increasingly shaped by experience-led routines alongside functional skin benefits.
Rooted in the traditional South Indian royal bath ritual of Neeraattu, the new ad film draws inspiration from a time-honoured practice associated with beauty and self-care. The campaign positions the soap as a luxurious bathing experience, blending cultural authenticity with modern beauty aspirations.
The new range combines Chandrika’s legacy of natural formulations with elevated sensorial appeal. Enriched with coconut milk and almonds and infused with refined floral fragrances such as jasmine and pink rose, the soaps are designed to deliver creamy lather and skin nourishment. The range is available in variants including Jasmine in Coconut Milk and Pink Rose in Coconut Milk.
Speaking on the launch, Mr Prasanna Rai, Senior Vice President, Marketing, Wipro Consumer Care, said, “We are seeing consumers look for more than just functional benefits from everyday personal care. Bathing is increasingly about indulgence and the overall experience. With Chandrika Soundarya, we are responding to this shift by staying true to our natural ingredient legacy, while offering a more premium bathing experience that today’s consumers are seeking.”
Priced at INR 36 for 100g, the soap is now available across retail outlets in Kerala and on leading e-commerce platforms.
About Wipro Consumer Care and Lighting
Wipro Consumer Care and Lighting, a part of Wipro Enterprises, is among the fastest-growing FMCG businesses in India and has achieved the remarkable INR 10,625 crore milestone in FY25. The company’s businesses include personal wash products, toiletries, facial care products, home care products, electrical wire devices, domestic and commercial lighting, seating solutions, and the food business. With more than 51% of its revenue coming from international businesses, 10,000+ employees, and 48% women employees globally, it has a strong brand presence with significant market share across segments in India and Southeast Asia, and a growing presence across Africa and the Middle East. For more information, visit www.wiproconsumercare.com
