New Delhi, 5th may 2026: To mark 10 years, V-Bazaar Retail has rolled out a Founder’s Day campaign across digital platforms. Built using AI-led creatives, the campaign looks back at the brand’s journey over the last decade and the markets it has grown in. The video-led content is live across social media platforms, including Instagram.
The campaign draws from how consumers in smaller towns engage with fashion in everyday life. Instead of a stylised narrative, it reflects familiar buying moments linked to festivals, occasions, family needs and seasonal changes.
V-Bazaar Retail has completed 10 years, with most of its growth coming from Tier 2, Tier 3 and emerging markets of India. The business has been built step by step, with a focus on value fashion and what works for customers in these towns.
According to the company, a large part of this journey has been shaped by how people actually shop in smaller markets. Buying is still majorly linked to festivals, occasions, family needs and seasons, and that has influenced everything from product choices to pricing.
Hemant Agarwal, Founder and Managing Director, V-Bazaar Retail, said the learning has come from staying close to these patterns.
“We didn’t build this by following trends from bigger cities. Most of what we understand about the business has come from watching how our customers shop. In smaller towns, purchases are still need-based and tied to occasions. That has guided us from the beginning.”
He added that the next phase will be about going deeper rather than changing direction.
“We see more value in understanding our existing markets better. The idea is not to overcomplicate things, but to keep improving based on what customers are already telling us through their behaviour.”
V-Bazaar Retail said it will continue to build on its presence in these markets, with a clearer focus on understanding its consumers shaping the way forward.
About V-Bazaar Retail
V-Bazaar is a well-known value fashion retail chain operating across Tier 2, Tier 3 and emerging markets in India. The company operates 130 stores across seven states, covering over 100 cities, offering affordable apparel for men, women, and children. It uses direct sourcing and in-house design to create its private label products, which enable them to offer competitive pricing and consistent product quality.
