New Delhi, 05th May 2026: Sony India today announced the launch of OCELLUS (ASR-CT1), its first advanced camera tracking system designed to simplify and enhance augmented reality (AR) and virtual production workflows. Built for creators across broadcast, cinema, and live production environments, it delivers marker-free camera tracking through multiple sensors making it a perfect choice for Virtual productions as In-Camera VFX and AR, sends the camera position and orientation data while the camera is shooting.
The system also comprises of a sensor unit, a processing box, and three lens encoders, and can be used with Sony Cinema Line cameras, system cameras, and non-Sony cameras. Additionally, it also comes with five image sensors and Sony’s Visual SLAM (Simultaneous Localization and Mapping) technology which helps the system to create a reference map enabling stable marker-free tracking both indoors and outdoors.
When used with Sony cameras, metadata such as focus, iris, and zoom values can be extracted via the camera’s SDI output and transmitted in real time to external devices through an Ethernet connection. In cases where the lens does not support in-camera metadata capture, lens encoders can be attached to gather this information. This data can then be leveraged for virtual production and augmented reality applications. Additionally, the system supports recording of tracking data, camera and lens metadata, timecode, and file names, enabling a smoother post-production workflow.
The increasing demand for immersive and high-quality visual storytelling is accelerating the adoption of Augmented Reality and virtual production technologies across the media and entertainment industry. Through OCELLUS, Sony is introducing an advanced camera tracking solution that combines portability, precision and seamless workflow integration. The system has been thoughtfully engineered to support dynamic production environments and help creators achieve efficient and stable tracking performance both indoors and outdoors,” said Mukesh Srivastava – Head Digital Imaging Business
