India, May 14, 2026: Aditya Birla Health Insurance Co. Ltd. (“ABHICL”), the health insurance arm of Aditya Birla Capital, today announced the launch of Activ Yuva, a health-focused insurance plan designed for the evolving lifestyle and wellness needs of young Indians. As part of the offering, a comprehensive wellness programme has been introduced that builds on ABHICL’s HealthReturns™ proposition, rewarding individuals for everyday healthy behaviours across nutrition, fitness, and recovery.
ABHICL has been redefining health insurance has health assurance through its HealthReturns™ model, rewarding healthier living through activities like walking 10,000 steps or more per day or burning 300 calories in one single exercise session. Customers with consistent activity levels and a strong Healthy Heart Score™ can earn up to 100% of their annual premium back.
The new Activ Yuva plan enhances this proposition with a broader behaviour-linked rewards programme built on three pillars: Eat, Move and Heal which rewards holistic healthy habits beyond physical activity for customers meeting the minimum Active Dayz™
criteria.
✓ Eat: Users who log any two meals a day for 21 days in a month on the app can unlock a 10% boost in their monthly HealthReturns™
✓ Move: Users maintaining a monthly average of over 7,500 steps or burning 250 calories can earn 4 Bonus Active Dayz™ each month
✓ Heal: Users maintaining 7-8 hours of sleep for 21 days in a month can unlock up to a 15% boost in monthly HealthReturns™.
Commenting on the launch of Activ Yuva, Mr. Mayank Bathwal, Chief Executive Officer, Aditya Birla Health Insurance Co. Limited
Key Highlights:
- Unlimited sum insured: Continuous financial protection for hospitalisation and treatment without worrying about exhausting coverage within a policy year
- Yuva Credit – sum insured grows up to 11x in 11 years: Coverage expands over time in line with changing life stages and responsibilities
iii. OPD cover (up to 5X): Covers consultations, diagnostics, medicines and wellness-related expenses
- Income protection: Fixed payout during extended hospitalisation to support recovery
- Worldwide maternity cover: Allows individuals to start the waiting period early and carry forward benefits as life progresses.
- ON/OFF feature: Flexibility to pause policy during extended travel abroad while retaining continuity.
said, “Health insurance must evolve with changing consumer lifestyles and wellness habits. Younger consumers today actively invest in their wellbeing as part of their daily lives. This creates a clear opportunity to make insurance more relevant to how they live.
Over the last decade, we have focused on supporting customers throughout their health journey, beyond the point of claims. That experience shows that growth in this category will increasingly come from staying relevant between claims, not just responding to them. Activ Yuva is built for this shift, making insurance an active part of everyday life, throughout the year, and not just during medical emergencies.”
While consumer attitudes towards health are
becoming more proactive and continuous, insurance is still perceived as a one-time, transactional product with little role in daily life. Activ Yuva responds to this shift by connecting everyday health behaviours with tangible benefits, making insurance more relevant, flexible and engaging for young consumers.
About Aditya Birla Health Insurance Company Limited
Aditya Birla Health Insurance Co. Limited (“ABHICL”), is a collaboration between Aditya Birla Capital Ltd. (ABCL), holding company for the financial services businesses of the Aditya Birla Group and Momentum Group Ltd of South Africa. ABCL holds a 45.89% stake while Momentum Group Ltd holds 44.08% in ABHICL. ABHICL commenced its operations in October 2016 and is engaged in the business of health insurance. The company’s current product portfolio includes unique offerings including chronic care and incentivized wellness. Covering over 24 million lives, ABHICL has a nationwide distribution presence in over 5000 cities through branches and partner offices, 19 bancassurance partners and over 1,86,000 direct selling agents. ABHICL has scaled and diversified digitally enabled distribution, and bancassurance available through more than 224+ branches, covering customers across the country through multiple contextual byte-sized and contextual products.
About Aditya Birla Capital Limited
Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 68,400 employees, the businesses of ABCL have a nationwide reach with 1,740 branches and more than 200,000 agents/channel partners along with several bank partners. ABCL and its subsidiaries/JVs manage aggregate assets under management of about Rs. 5.91 Lakh Crore and consolidated lending book crossed Rs 2 Lakh Crore as of March 31, 2026.
Aditya Birla Capital Limited is a part of the US$ 67 billion global conglomerate Aditya Birla Group, which is in the league of Fortune 500 and has a consolidated market cap of over US$117 billion, as of Jan 1, 2026. Anchored by an extraordinary force of over 227,500 employees, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, the Group’s businesses have grown into global powerhouses in a wide range of sectors – from metals to cement, fashion to financial services and textiles to trading. Today, over 40% of the Group revenues flow from overseas operations that span 41 countries across six continents with over 340 state-of-the-art manufacturing units.
