Mr. Jude Gomes, M.D. & CEO, Ageas Federal Life Insurance Sarbvir Singh, Joint Group CEO, PB Fintech
Delhi, 28th May 2026: Ageas Federal Life Insurance, one of India’s leading and fastest-growing private life insurers, today announced a strategic digital distribution partnership with Policybazaar, one of India’s largest online insurance platforms. The alliance aims at strengthening Ageas Federal Life Insurance’s digital distribution while offering the brand’s insurance solutions to India’s rapidly growing digital-savvy consumers, through an end-to-end online journey.
The partnership introduces Ageas Federal Life Insurance’s flagship savings proposition, Magic Savings, followed by a progressive expansion into Term and ULIP offerings, thereby creating a comprehensive suite of protection, savings, and wealth-creation solutions. These products will be accessible, comparable, and seamlessly purchasable online through the platform of Policybazaar.
This strategic alliance combines Ageas Federal’s strong product suite with Policybazaar’s extensive scale and distribution network, expanding the company’s reach to a large base of high-intent customers actively seeking insurance solutions online. Aligned with the Insurance Regulatory and Development Authority of India (IRDAI) vision of “Insurance for All by 2047,” this collaboration enables access to insurance solutions for over 9 million customers on Policybazaar through a simplified and seamless digital buying experience.
Commenting on the strategic alliance, Mr. Jude Gomes, M.D. & CEO, Ageas Federal Life Insurance, said “Our partnership with Policybazaar reflects our vision for the future of insurance in India – digital, transparent, and accessible. At Ageas Federal Life Insurance, we see digital ecosystems as a powerful way to expand protection by enabling customers to make informed decisions with confidence. We are focused on simplifying access, building trust, and making life insurance more intuitive, relevant, and inclusive for Indians.”
Commenting on the partnership, Sarbvir Singh, Joint Group CEO, PB Fintech said, “Customers today are looking for insurance solutions that are simple to understand, easy to compare, and convenient to purchase. Our partnership with Ageas Federal Life Insurance further adds to the diverse range of options on our platform, spanning across protection, savings, and wealth creation needs. This gives customers more relevant options to compare, choose from, and complete their purchase journey seamlessly. Partnerships like these play a critical role in expanding insurance adoption through digital channels.”
With rising digital adoption and increasing preference for online insurance purchases, this partnership aims to make life insurance more accessible across customer segments. Together, Ageas Federal Life Insurance and Policybazaar are focused on enabling simpler discovery, faster purchase journeys, and informed decision-making for customers.
About Ageas Federal Life Insurance
Ageas Federal Life Insurance, one of India’s leading private life insurers offers a diverse range of wealth management, protection, and retirement solutions to individual and corporate customers. Ageas Federal Life Insurance Co Ltd is a joint venture of Ageas, a multinational insurance giant based out of Europe and Federal Bank, one of India’s leading private sector banks.
Having commenced operations in 2008, Ageas Federal was able to achieve breakeven within just five years; the Company’s passion for innovation and growth helped it achieve this feat. Through a nationwide network of 3,770+ branches including partner bank branches, and a sizeable network of advisors, Ageas Federal Life Insurance has achieved presence across the length and breadth of the country. As of March 31, 2025, the Company has issued over 19.71 lakh policies with a sum assured of over ₹ 27,558 crores. Ageas Federal Life Insurance has total assets under management of over ₹18,956 crore and a robust capital base of over ₹800 crores as of March 31, 2025.
About Policybazaar
As one of India’s largest digital insurance platforms, Policybazaar is committed to making insurance accessible, transparent, and personalised for every Indian and global customer. Since 2008, Policybazaar has issued 62.9 million (Till December 2025), and helped protect families against death, disease, and disability. Policybazaar works with 50+ insurance partners offering products across health, life, motor, and corporate insurance. The company supports customers with 24/7 digital assistance and on-ground insurance advisors, ensuring a seamless experience across all touchpoints.
