Bengaluru, 1 June 2026: redBus, the world’s largest online bus ticketing platform, has launched ‘The Red Mango Hunt’, a social-first video campaign that brings together India’s love for mangoes and travel. Designed as an interactive digital treasure hunt, the campaign invites users to follow clues shared on redBus’ Instagram, explore locations on Google Maps, and find multiple hidden Red Mangoes across bus stops, railway stations, transit hubs and other travel-linked destinations across India.
Timed around the mango season, the campaign taps into the nostalgia and excitement associated with India’s favourite summer fruit, while giving it a playful digital-first twist. Over a couple of weeks, redBus will release clues every day on Instagram, directing users to a specific location on Google Maps. Participants will need to decode the clue, open the location, browse through the photos, and spot the hidden Red Mango. Those who successfully find all hidden Red Mangoes stand a chance to win travel vouchers and a year’s worth of free bus trips to explore India’s iconic mango destinations.
The campaign features Padma Shri Kaleem Ullah Khan, popularly known as the Mango Man of India, through a special video. Shot in his mango orchard in Malihabad, Uttar Pradesh, home to over 350 varieties of mangoes, the video captures his deep connection with the fruit in a humorous and engaging way, while inviting users to participate in the Red Mango Hunt. Through the campaign film, Khan also playfully challenges users to prove whether they are bigger mango fans than the Mango Man of India himself.
Rooted in India’s obsession with mango season and the thrill of discovering new places, the campaign turns everyday travel landmarks into a playful nationwide treasure hunt. The campaign not only reflects redBus’ broader approach to building culturally relevant, participative and social-first brand experiences but also connects the excitement of the mango season with the spirit of summer travel
The campaign will be brought alive through a mix of digital content pieces, including teaser film, clue-led posts, tutorial videos, and an AI-led Red Mango character. Each asset is designed to build intrigue, simplify participation, and encourage users to follow the clues across redBus’ social channels and Google Maps.
Speaking on the campaign, Pallavi Chopra, Chief Marketing Officer, redBus, said, “Mangoes hold a special place in India’s cultural memory, and summer travel often carries the same sense of nostalgia, discovery, and joy. To engage with our key audiences – younger travellers – we purposely created a digital first campaign to ensure it had a wider, pan India appeal, and was in tune with their preferred channels.
With Hunt for the red Mango, we wanted to create a campaign that is playful, participative and deeply rooted in the cultural connection between summer holidays, mangoes and travel. By bringing together Padma Shri Haji Kaleem Ullah Khan, popularly known as The Mango Man, social clues and travel rewards, we are inviting users to rediscover the excitement of the chase.”
As part of the campaign, redBus will also bring this concept into offline spaces through Red Mango installations at select major bus stands, supported by QR codes that direct people to the digital hunt. The campaign will further extend through radio-led contests in key cities.
The campaign will be active till 10 June 2026 across redBus’ social media channels. The redBus users can avail up to Rs. 300 discount for the offercode REDHUNT.
Link to Ad Films-
https://www.instagram.com/reel/DYmV8hKpMNa/?igsh=YnAzdzR2eDlhYmNh
https://www.instagram.com/reel/DYrHulapBB1/
https://www.instagram.com/reel/DY4Tw5gp2Nj/
About redBus
redBus is India and the world’s largest online bus ticketing platform by volume of tickets sold. Founded in 2006 in India, redBus’ intercity bus network connects close to 10,000 unique cities, towns and villages across 4.2 lakh unique routes. redBus works with more than 4500 private bus operators and multiple government establishments, including 26 major State Road Transport Corporations, to offer convenient and reliable travel bookings on its platforms.
redBus’ global foray began when it launched operations in Singapore and Malaysia in 2015. It acquired a majority stake in Peru’s Busportal (now redBus.Pe) in 2016, thereby entering markets of Peru and thereafter, Colombia. In 2018, it entered the Indonesian market. In 2023, redBus expanded its operations into Cambodia and Vietnam, further solidifying its global presence. redBus has cumulative sales of over 466 million bus tickets globally and a robust worldwide customer base of around 52 million users.
redBus is part of the MakeMyTrip group (Nasdaq: MMYT), which also includes goibibo.com and is the largest travel aggregator in India with offerings across categories such as Flights, Hotels, Holiday Packages, etc. redBus offers solutions for all stakeholders in the ecosystem – consumers and operators – which serve the needs of bus sectors across geographies. redBus launched redRail in 2021, as a dedicated platform providing train ticketing booking and as an authorised partner of Indian Railway Catering & Tourism Corporation. redRail not only provides a seamless train ticket booking experience but also solves for information needs surrounding train travel. Other key offerings from redBus include Seat Seller, redPro, YourBus, revMax and rise.
