Mumbai, 2 June 2026: Sanjeevani: United Against Cancer, an initiative by Federal Bank Hormis Memorial Foundation and Network18, has been awarded a Silver at the prestigious 2026 Clio Health Awards for ‘the Pink Tag Project,’ a first-of-its-kind breast cancer awareness initiative. The recognition places Sanjeevani alongside some of the world’s leading healthcare marketing campaigns, judged by a global jury of industry leaders for their ability to push the boundaries of health communication. The initiative is in partnership with Tata Trusts as its Knowledge Partner.
The Clio Health Awards, established as part of the iconic Clio Awards, are one of the world’s most coveted honours in health and wellness marketing. The programme champions boundary-pushing advertising, communications and design that advance physical, mental and social wellbeing, convening global health industry leaders each year to determine which entries earn the Grand, Gold, Silver and Bronze distinctions. A Silver at Clio Health is widely regarded as a mark of international creative excellence and real-world impact in health communication. The campaign was also shortlisted in the Mixed Campaign category, highlighting its strength not just as a single execution but as a broader, integrated body of work.
The Pink Tag Project was built on a carefully observed insight: for many women in India, the quiet moment of getting dressed is one of the few truly personal moments in their day- a moment that belongs only to them. It was in this intimate space that the campaign chose to intervene. A small pink tag, sewn into everyday blouses and kurtas alongside the wash-care label, would catch her eye as she dressed- and that simple, silent nudge was enough to start a conversation she may never otherwise have had with herself.
With over 70% of breast cancer cases in India detected late, in a country where a woman is diagnosed with the disease every four minutes, the Pink Tag Project set out to make awareness a habit, not a campaign.
From its grassroots origins, the Pink Tag Project scaled into a movement. Community tailors gave way to mainstream fashion as homegrown D2C label Suta came on board, integrating the Pink Tag into its blouses and carrying the message from rural clusters into urban wardrobes and digital storefronts. The campaign wove together community engagement, rural livelihood creation and brand partnerships to build an ecosystem where every touchpoint- tailor, brand, retailer and media platform played a role. The Clio Health Silver is a recognition not just of a creative idea, but of a holistic initiative designed to save lives by meeting women exactly where they are.
Watch the campaign film here: https://www.youtube.com/watch?v=Tty49UfxkKg
