Bengaluru, June 2nd 2026: Shoppers Stop, India’s premium fashion, beauty and gifting destination, announced the availability of BTS’ highly anticipated fifth studio album ARIRANG across the country. Marking the comeback of the decade by the pop royalty, this release brings one of the most significant global music moments closer to Indian fans.
To enhance the fan experience, Shoppers Stop introduced dedicated in-store experience zones. These curated spaces will allow customers to engage with the album through immersive displays, photo opportunities, and a BTS-inspired environment, bringing fans closer to the music and the moment.
Commenting on the same, Kavindra Mishra, Customer Care Associate, Managing Director and CEO, Shoppers Stop said; “Our customers are at the heart of everything we do. Bringing BTS’ album ARIRANG to select Shoppers Stop stores is an extension of that commitment, giving fans access to an exclusive in-store experience. With the growing influence of global music and fandom culture, we see this as an opportunity to connect more deeply with our younger customers and deliver experiences that go beyond traditional retail.”
Positioned as a collectible, ARIRANG features the CD, photo card set, photo book and more making it a must-have for the ARMY and collectors alike. Inspired by the traditional Korean folk song ‘Arirang’, the album blends BTS’ Korean roots with universal themes of identity, emotion, and resilience, resonating across cultures and generations.
The 14-track album showcases BTS’ artistic evolution, ranging from high-energy anthems like “Body to Body” and “Hooligan” to introspective tracks such as “NORMAL” and “Into the Sun.” The lead single “SWIM” anchors the album with its message of resilience and moving forward through life’s waves.
With this initiative, Shoppers Stop continues to strengthen its connection with youth culture, offering customers access to global trends and fandom-driven experiences, while transforming its stores into experiential destinations that go beyond traditional retail.
BTS’ fifth studio album ARIRANG is available in select Shoppers Stop Stores in Mumbai, Delhi, Noida, Bangalore, Kolkata, Chennai, Hyderabad, Gujarat, Goa, Jaipur, Guwahati, Chandigarh, Shillong and more.
Shop in-store or online at www.shoppersstop.com
About Shoppers Stop Limited
Shoppers Stop Ltd. is the nation’s leading premier retailer of fashion and beauty brands established in 1991. Spread across 110 department stores, the Company also operates 11 premium home concept stores, 79 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, NARS, ARMANI beauty, PRADA BEAUTY and SS Beauty, 81 Intune stores and 20 Airport doors, occupying area of 4.4 M sq. ft. Shoppers Stop is home to one of the country’s longest running and most coveted loyalty program ‘First Citizen Club’. The Company’s one-of-a-kind shopping assistance service, ‘Personal Shopper’ is revolutionizing the way Indian’s shop, bringing more value, comfort, and convenience to customer experiences. The brand’s diversified Omni channel offering spans over 800+ recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.
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About BTS
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated
South Korean band that has been capturing the hearts of millions of fans globally since their
debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook.
Gaining recognition for their authentic and self-produced music, top-notch performances,
and their deep connection with fans, the band has established a legacy as 21st century pop
icons breaking countless world records. While imparting a positive influence through
activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band
has mobilized millions of fans across the world (named ARMY), earned six No.1 Billboard Hot
100 singles since 2020, and performed multiple sold-out stadium shows across the world.
They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY
nominees (63rd to 65th GRAMMY Awards) and have been recognized with numerous
prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the
Year 2021 and 2026). Released in March, 2026, BTS’ massively successful fifth studio album
ARIRANG debuted at No. 1 on the Billboard 200, with its lead single “SWIM” also debuting at
No. 1. The group has since launched their ‘BTS WORLD TOUR ‘ARIRANG,’’ marking a
powerful new chapter that continues to resonate with audiences worldwide, drawing
massive crowds across multiple regions and generating widespread attention globally.
