Bengaluru, July 08, 2026: Flipkart, India’s homegrown e-commerce marketplace, has deepened its commitment to the fashion ecosystem by extending Zero Commission to all fashion products, now covering every price point in the category. The policy previously applied Zero Commission to fashion products priced up to INR 1000/-. This significantly benefits sellers of all sizes and unlocks new growth opportunities. For customers, it translates into a greater selection across fashion categories, enhanced availability of premium offerings and stronger value.
With Zero Commission, ~90K transacting sellers in the fashion category, including MSMEs and D2C brands, can now retain additional margins. Paired with AI-enabled demand insights, trend data and catalogue management tools on the seller dashboard, they can confidently expand their range, serve a broader consumer segment, and invest in long-term brand-building.
Fashion is among India’s most entrepreneurial sectors, with thousands of MSMEs, homegrown brands and emerging designers using digital commerce to build businesses that reach customers across the country. By extending this seller-first initiative across the entire fashion category, Flipkart is strengthening the ecosystem that enables these businesses to invest, innovate and scale with confidence. As sellers expand their offerings, customers benefit from wider choice, faster access to emerging trends and greater availability across price points, including premium fashion. This is particularly relevant as Gen Z, which now accounts for nearly 50% of Flipkart Fashion’s audience, continues to shape the future of fashion consumption in India.
Kapil Thirani, Vice President, Flipkart Fashion, said, “India’s fashion ecosystem is evolving rapidly, with MSMEs, homegrown brands and D2C businesses driving much of that momentum. Our role is to create the conditions for them to grow. By extending this seller-first initiative across the entire fashion category, we are making a long-term investment in our sellers so they can invest more confidently in innovation, assortment expansion and brand building. As they grow, customers benefit from greater choice, faster access to new trends and better value. That’s the virtuous cycle we want to strengthen.”
Fashion is emerging as a category in rapid transformation and consumers are increasingly exploring a range of styles, viewing fashion as an extension of identity, culture, and self-expression. Zero Commission is designed to support this evolving ecosystem, creating stronger growth opportunities for sellers and expanding choice for customers nationwide.
About the Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super.money.
Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India’s digital commerce revolution. With a registered user base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.
