BENGALURU, JULY 21, 2026: MoEngage, a leading agentic customer engagement platform, announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment (#US53952526, June 2026). We believe this recognition highlights MoEngage’s strategic advancements in bridging the critical gap between data and activation for enterprise B2C brands.
“We believe this IDC MarketScape recognition validates the investments we are making to empower enterprise B2C brands,” said Raviteja Dodda, CEO & Co-founder at MoEngage. “Our vision is to provide marketing and product teams with an ultimate control center where they can set strategy, voice, and guardrails, while our agentic AI-enabled engine executes at scale. The future of customer engagement is autonomous, contextual, and instantaneous.”
As B2C brands continue to navigate complex data ecosystems, the traditional “buy, connect, layer” approach has often resulted in a stale customer context. MoEngage has re-engineered this process by integrating the data layer, AI decisioning engine, and execution pipes into a single, cohesive environment. This allows brands to ingest, segment, personalize, and activate data in a seamless loop.
MoEngage believes the below technological differentiators contributed to this recognition:
Warehouse-Native Architecture: By connecting directly to existing cloud data warehouses such as Snowflake, BigQuery, and Databricks, MoEngage eliminates the need for data movement, replication, and sync lag, ensuring campaigns are powered by governed, real-time data.
MoEngage Portfolio: This solution enables enterprise brand groups to aggregate first-party data into a unified cross-brand profile layer, facilitating deeper relationship insights and targeted cross-brand acquisition campaigns.
Privacy-first Innovation: With patented PII tokenization, brands can run sophisticated audience segmentation and personalized communications across email, SMS, and push channels without transferring sensitive PII into the engagement platform.
Embedded Agentic Decisioning: Beyond campaign-level optimization, MoEngage’s Merlin AI and recently acquired Aampe capabilities facilitate per-user, per-moment AI agents that adapt to individual behavioral signals rather than relying on segment averages.
With over a decade of experience building and solving for customer engagement, we believe MoEngage is at the forefront of driving the shift towards agentic marketing and customer engagement, and the brand also believes this recognition further cements its belief in a unified platform with native data, engagement, and AI capabilities.
About MoEngage
MoEngage is an Agentic Customer Engagement Platform trusted by over 1,350 global consumer brands, including Flipkart, Domino’s, Loblaws, Kayak, SoundCloud, and Deutsche Telekom. The platform combines deep customer analytics, agentic marketing workflows through its Merlin AI Agents, and omnichannel orchestration across messaging and surfaces, helping marketing and product teams deliver experiences that feel personal at any scale. MoEngage operates globally with 15 offices across North America, EMEA, and Asia. Learn more at moengage.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
