New Delhi, 27th July, 2026: Dayal Opticals, a name synonymous with trust, craftsmanship, and curated luxury for over six decades, announces the launch of DO Outlet, a bold new retail concept that challenges one of luxury’s oldest norms: exclusivity through price.
At DO Outlet, luxury doesn’t go on sale. It stays on value.
Built on a disruptive promise of flat 50% off, always, DO Outlet transforms the way premium eyewear is experienced and purchased in India. This is not a seasonal event or a limited-time offer, it is a permanent reimagination of accessibility, where iconic designs, superior craftsmanship, and global brands become part of everyday life.
Building on the success of an existing store in Khan Market that pioneered this value-led approach, Dayal Opticals now formally introduces this concept under the DO Outlet identity, scaling it into a more expansive, immersive retail experience. The upcoming store in Connaught Place represents the next evolution of this vision, combining the credibility of a six-decade legacy with the energy and accessibility of a new-age retail format. Customers can expect a wider selection, enhanced in-store experience, and the same unwavering promise of authentic luxury eyewear at exceptional value.
For decades, luxury eyewear has lived behind a barrier; admired, aspired to, and often postponed. DO Outlet breaks that barrier. It invites a new generation of consumers to step into the world of premium eyewear with confidence, making it less about waiting for the right moment, and more about owning it, every day.
Commenting on this category-defining launch, Sarvash Kalra, Director, Dayal Opticals, said:
“Luxury should never feel distant. With DO Outlet, we are not discounting luxury, we are democratising it. By offering premium eyewear at 50% off, always, we are creating a space where aspiration meets access. Connaught Place was a natural choice for us. It is one of the most vibrant retail destinations in the country, with unmatched footfall and accessibility. It allows us to bring this concept to a wider, more diverse audience, making premium eyewear a part of everyday life for more people than ever before.”
The launch of DO Outlet marks a significant evolution in Dayal Opticals’ retail journey, expanding its portfolio to cater to a more value-conscious yet brand-aware audience, without diluting the essence of luxury.
With this new vertical, Dayal Opticals once again positions itself at the forefront of innovation in eyewear retail, not just curating the finest in the world, but redefining how the world experiences it.
About Dayal Opticals
Established in 1961, Dayal Opticals is one of India’s leading luxury eyewear retailers, known for curating the finest global brands and delivering exceptional vision care. With a legacy built on trust, expertise, and customer-first service, the brand operates a growing network of 18 boutiques across Delhi NCR, Chandigarh, Mohali, and Mumbai. From timeless icons to contemporary design houses, Dayal Opticals continues to shape the future of premium eyewear retail in India.
