Mumbai, 28 Oct 2026: Kinder Schoko-Bons Crispy, from the house of Kinder, is excited to launch its first-ever licensed campaign in India in association with Marvel, celebrating the highly anticipated release of Avengers: Doomsday.
This special limited-edition association brings together the delicious taste of Kinder Schoko-Bons Crispy and the iconic universe of Marvel through dedicated promotional packs featuring some of Marvel’s most loved Superheroes and one of its most powerful villains, Doctor Doom.
Known for bringing families and friends together through its shareable format, Kinder Schoko-Bons Crispy is inviting consumers to make movie moments more special by enjoying the brand with family and friends during Avengers: Doomsday movie season. Built around the idea of sharing and creating fun bonding moments, the campaign encourages fans to “Pop a Bon Together” while immersing themselves in the action, adventure and excitement of Avengers: Doomsday.
As part of the campaign, Kinder Schoko-Bons Crispy introduced three limited edition promotional packs with designs inspired by Marvel’s iconic superhero teams, including the Avengers, X-Men, and Fantastic Four, with Doctor Doom featured as the common character across all packs. Available across multiple pack sizes, the vibrant designs celebrate some of Marvel’s most beloved heroes while building anticipation for the upcoming cinematic release.
Adding to the excitement, the on-pack contest is now live. Consumers can buy a limited-edition promotional pack and scan the QR code on it to enter the contest for a chance to win exciting Marvel prizes weekly. Through this on-pack activation, families and friends can create fun bonding moment with their favourite Kinder Schoko-Bons Crispy while engaging with the campaign on the microsite. Contest microsite- https://www.kinder.com/in/en/xp/ksbcavengers/
Zoher Kapuswala, Marketing Head at Ferrero India, said,“We are delighted to introduce Kinder Schoko-Bons Crispy’s first ever licensed campaign in India with Marvel. Superhero stories have a unique ability to bring friends and families bond together through shared moments of excitement, imagination and adventure. With Avengers: Doomsday capturing the attention of Marvel fans around the world, we wanted to create a campaign that gives consumers another reason to celebrate and engage with these iconic characters. We are confident that the limited-edition packs and exciting rewards will make this a memorable experience for Marvel fans across the country.”
Here’s the Halloween Post link: https://www.instagram.com/reel/De9PjY4IHXJ/?cplk=b2xlZXU5dXN1NWlx
As Kinder Schoko-Bons Crispy joins hands with Marvel, the campaign marks an exciting milestone for the brand, bringing together the worlds of family bonding, storytelling and entertainment through one of the world’s most beloved superhero franchises.
The limited-edition Marvel packs will be available across leading retail outlets and e-commerce platforms across India for a limited period.
About FERRERO GROUP:
Ferrero began its journey as a pastry shop in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with much loved brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved products including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 50,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and commitment to the planet and communities in which we operate.
For more information, please visit Ferrero.com
About FERRERO INDIA:
Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega-status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi and Kolkata with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Ferrero Rocher, Nutella, Tic Tac, and Kinder Joy. The ‘Kinder Joy of moving’ program (2014), Pietro Ferrero Kindergarten (Baramati), Anganwadis project (2019 design, construct) and the 3 MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India. Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; The Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award, 10th CSR Award – Adding Value to local Communities and the CII Award for Commitment to Food Safety
For more information please visit: www.ferreroindia.com
